SOCIAL MEDIA CASE STUDY

CLIENT:
Venue Museum District

CLIENT DESCRIPTION:
Luxury living mid-rise developed by Grayco Partners.

BRIEF:
The PR Boutique was given the task of creating a grassroots marketing promotion introducing Venue Museum District to the arts community. The PR Boutique orchestrated The Venue Paint Project, a public art project featuring Houston streetscapes painted by nine local artists. The Venue Paint Project was prominently displayed on The Venue Museum District walls located on Fannin, a highly trafficked street along the METROrail connecting Houston’s Museum District with downtown Houston. Through social networking storytelling – FaceBook, Twitter and blogging- The Venue Paint Project word virally spread, more than 250 Houston art supporters attended The Venue Museum District grand opening. The Venue Paint Project was highlighted in PaperCity Magazine, Culturemap, Houston Metro Newsletter, Houston ArtsWeek, Examiner Newspaper, 002 Magazine, Houston Lifestyles and Homes and Absolutely In The Loop.