Upscale feminine boutique. San Antonio, TX.
An ownership change prompted Penny Lane to revamp its brand and increase online sales. Penny Lane hired The PR Boutique to create a makeover of their current site that embodied the new Penny Lane and focused on enhancing the user shopping experience. We created a new web design and integrated an e-commerce engine and content management system (CMS). The site was fully optimized for search engines and incorporated a content management system (CMS) that allows Penny Lane to keep content fresh. We also created and managed Penny Lane’s Facebook and Twitter presence.