As a business or public figure, community involvement is important for maintaining your presence and increasing brand recognition. There are several ways to boost your community involvement, but it is important to consider events and opportunities that are relevant to your target demographic and will make the most sense for your business’ growth. Below are some avenues to consider when trying to increase your community presence.
In every community, there are countless sponsorship opportunities. These can range from event sponsorships to school programs or even the maintenance of a green space in your city. This form of community involvement is a great hands-off option that easily can bring attention to your name or business. It is important, however, to choose your sponsorships wisely by aligning yourself with an organization or event that matches your brand’s mission or demographic. Doing so will help ensure that you are getting the most bang for your buck and are well-representing your brand.
Join The Chamber
Often, when a new business opens, our team will recommend that they join their local Chamber of Commerce. This is a great way to announce your presence to the community and reach potential customers. Not only will you generate buzz from a ribbon-cutting ceremony, but you will also gain access to events throughout the year allowing you to network and market your business.
For a more hands-on and personable approach, round up your company team and get involved in a community event. Some great opportunities are volunteering at local animal shelters or food pantries, cleaning up a portion of a park or roadway, or planting a community garden dedicated in your company’s name. In most communities, there are organizations that will offer corporate sponsorship opportunities that allow your team to get out and make a difference.
Looking to boost your community outreach? Call our office today to learn how The PR Boutique can help amp up your company’s presence in the community.