Pitch Perfect: The Science of Media Relations

Most publicists will tell you that they hate math. Math, science, formulas: these things make them cringe. Rather, we are communicators, innovators, relationship-experts and artists. We are the right brain to your left.

But, there is a certain kind of science that allows us to shine – the science behind each successful media pitch. There is no one formula (eek!) when it comes to pitching the ever-allusive media. Rather, every pitch, every client, every message requires its own well-thought-out strategy. And, that’s where we come in. At The PR Boutique, we mold each pitch so that it truly speaks to each specific journalist. Every media person needs (and frankly expects) a pitch that is unique to them. It’s our job to make sure the right message gets to the right person at the right time. And, a publicist knows all of these minute details because of their media relations expertise. Public relations professionals spend their careers fostering media contacts, so when a client hires a publicist, they are essentially gaining those preexisting and well-developed relationships.

We will share our relationships. But, we’re going to keep our science a secret.

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