PR comes in all shapes and sizes and should never be approached as “One Firm Fits All”. For example, a small business that’s just getting started does not require the same man-power a statewide franchise requires. As a business grows so does the need and priority for media relations. At the outset, social media management and web-development may be a priority, but once those are established event marketing and media relations soon take center stage. Read our pointers below before you decide whether or not PR is necessary for your small business.
There’s More To Social Media Than Meets The Eye
You may have a grasp on how to navigate your personal social media accounts, but business profiles are a new beast. If you’re not fluent in how to utilize the analytics and ad opportunities provided by these platforms you could be missing out on an entire market. If your business does not currently have news to disseminate but you still want to get the word out, The PR Boutique can be hired solely for social media management.
Media Outlets Love Small and Local Businesses
We aren’t kidding when we say we know the media and the media knows us. The PR Boutique team has spent years fostering relationships with local media outlets who happen to love small and local businesses. When your business does have content to disseminate, PRB is here get your name out.
Stay On Brand
A PR firm is also a great resource for assuring that your brand messaging is clear and consistent. You may understand what you’re saying but the public may not. Our team can work with you to nail down concise messaging for you to use across all platforms and prevent any confusion about you and your brand.
To learn more about the PR packages available for small businesses visit The PR Boutique’s services page.