If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a top PR firm for your business.
If you work in a niche field, you may have a hard time finding a firm with past experience that matches your needs to a tee. However, there is a firm out there for almost every business.
When deciding on a firm to represent your company, it can be helpful to look for a firm with a past experience portfolio which lines up with your needs. Often times, this information can be found on their website or will be listed in your proposal.
There’s something to be said about the power of a strong network. Working with a PR team that is established in your area and has long-stand and strong relationships with the local media is vital to running a successful PR campaign. When doing your research, check out a few of the firm’s past clients and the coverage surrounding them. Although media attention is never guaranteed, past projects help get a foot in the door when pitching your story.
Be wary of firms who make big promises and agree to all of your wants. A top pr firm should take your wants as goals, not guarantees, and actively work to manage your expectations. If an ad isn’t working or a story angle isn’t getting attention, your PR team needs to be direct and tell you when and why it’s time to go back to the drawing board.
Ready to hire a PR firm for you or your business? Call us today to learn about how we can help share your story.