social media management

What Is Social Media Management?

social media management

Curious about social media management and how a PR firm can help increase your engagement and exposure? Social media management is the process of managing your business online interactions on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This process goes beyond simply posting to your accounts, it also entails engaging with your audience and looking for new ways to increase your reach and visibility. 


There are several ways to increase your reach and visibility including putting paid advertising dollars behind your posts or working with a social media influencer to promote your brand. At The PR Boutique, we frequently work with our clients to develop a social media strategy that incorporates both of these elements with a set monthly budget. 


Beyond putting money behind your social accounts, we also recommend sticking to a strict post schedule across all platforms. This not only allows your audience to anticipate your content but it also works with the platforms’ algorithms to keep your content at the forefront of your audience’s screens. 


When creating a strategy, it is important to keep in mind the type of content you have readily available and what it will entail to gather the type of content you’d like to see in your feed. It is also important to produce content that encourages engagement and performs well. We recommend a well-rounded bank of content that highlights your brand and clearly communicates with your audience. 


Looking for help managing your social media accounts? Call or email our team of experts today to discuss how The PR Boutique can help launch your social media accounts into the limelight.