Hiring a PR firm for your business or brand can seem daunting. You’ve worked incredibly hard to craft your brand and it can be scary to pass the reins over to a PR team. Before taking the plunge and securing that monthly retainer, make sure that you and your business are ready. Below are a few things you should consider before you commit to a PR firm.
Do you have a clear brand or message?
You need to be certain that you understand what you are wanting to promote and achieve in order for your PR campaign to be successful. If you can’t understand your brand, chances are, neither can your team or audience. Be sure to clarify your expectations and goals to your team so that everyone is working in the same direction.
Do you know your target audience?
In order for a PR campaign to be successful, you need to be aware of to whom you are marketing your business or brand. When you target media outlets and demographics that will be most interested in your brand your chances of success increase exponentially. With that said, don’t miss an opportunity due to a closed mind. Be open to new outlets and audiences who may also find interest in your brand.
If you’ve been handling your PR, are you reaching the correct outlets?
As a small business, you may be able to manage your own PR, or at least you may think you are able. If you have been self-promoting, are you sure that you’re reaching the media contacts necessary? When the desired results are not being produced and you are running out of ideas, it may be time to hire a PR firm.
Are you ready and willing to pass the reins?
You’ve spent a lot of time crafting your brand and business model, and sometimes it can be hard to step back and let someone hold the reins. If you do decide to hire a PR firm, be sure that you are prepared to accept and trust the team’s input. Working with a PR firm should be a symbiotic relationship, where all parties are heard and are working towards a common goal, success. If you have hesitations about allowing someone else in, consider tabling the idea for a few months and come back it.
If you feel confident that you know you’re brand, are ready to accept help, and want to be newsworthy, then it’s probably time that you hire a PR firm. Visit the PR Boutique’s services page to find out more about how a PR firm can benefit your business.