karenhenry

Entries by Karen Henry

Advertising vs. Public Relations Explained

While both advertising and public relations build a brand’s image to reach their target audience, the difference lies in the methods used to accomplish their goals. While advertising space is what we call “paid media,” public relations results are earned …

Social Media Marketing: Building Your Voice through Engagement

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, …

need PR Agency

CRAVING Attention: Do I need a PR Agency?

When do you need a PR AGENCY? Well, one client recently reached out with a situation and how to handle it. In June 2018, CRAVE commemorated their 10thbirthday with a giant cupcake that serves 8 to 10 people and a …

Earned Media

The Benefits of Earned Media to Your Small Business

As compared to paid advertising, earned media is more valuable to reach consumers as it is more genuine and reliable in a world full of paid-for advertising clutter. Not only is earned media or editorial content more dependable from …

right PR Agency

Inspired and Directed: From A Public Relations Intern

Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for …

PR Professional

YOU BETTER WORK, PITCH-PR Professional Guide

A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the …