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Entries by Karen Henry
Social Media Metrics

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

5 Ways to Reach your Public Relations’ Goals (Advice from The PR Boutique )

Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …

Media placement

YOU BETTER WORK, PITCH – (How to write an effective media pitch 2019)

The most challenging aspect of PR is the pitch to attract media attention. It’s easy to copy and paste a previous media pitch and tweak it. However, this process quickly becomes stale. As a result, approach each new media pitch with a fresh mindset. In addition, stay future-focused, do research and get creative. So, …

Social media management

Effective Social Media Management [PR Pro’s Guide + Case Study]

How to Maximize Your Social Media Presence

By Emma Scofield – Intern at The PR Boutique HoustonR

STAY RELEVANT

Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to execute an effective social media plan. Therefore, a strong public relations agency such as The PR …

The Importance of Influencers (PR Professional’s Advice)

Social media marketing is an integral part of a well-rounded public relations plan. In the current digital age, the niche sector of influencer marketing is vital in maintaining an effective public relations strategy. For the first time, a strong presence on social media is worth more than traditional, expensive advertising space. Coupled with a …

Advertising vs. Public Relations (Explained)

Understanding the Difference Between Ads and Earned Media

While both advertising and public relations build a brand’s image, the difference lies in the methods used to accomplish their goals.  Advertising space is what we call “paid media.” Public relations is “earned” by giving journalists information through engaging pitches, press releases, and images to tell the …

Angela-Austin

Angela Cordova promoted to Senior Accounts Manager

The Houston office of The PR Boutique is proud to announce, Angela Cordova has been promoted to Senior Director of Accounts.

Angela started her career at The PR Boutique as an intern while attending the University of Houston and was hired in 2016 as a Junior Account executive.

A native Houstonian, Angela brings a strong communications …

Social Media Marketing: Building Your Voice through Engagement

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, LinkedIn and Pinterest. Engagement can also mean how much other accounts interact with yours. The …