While both advertising and public relations build a brand’s image to reach their target audience, the difference lies in the methods used to accomplish their goals. While advertising space is what we call “paid media,” public relations results are earned …
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The PR Boutique recently sat down for a Q&A with Texas A&M PRSSA for advice about entering the job market, particularly in the public relations field, and the lessons that they’ve learned throughout their careers. Here’s a look at …
What
What is social media engagement?
Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, …
After a year as an intern and more than two years as an account executive, Angela Cordova was recently promoted to Senior Account Executive. She is a native Houstonian bringing a strong communications background to The PR Boutique with …
When do you need a PR AGENCY? Well, one client recently reached out with a situation and how to handle it. In June 2018, CRAVE commemorated their 10thbirthday with a giant cupcake that serves 8 to 10 people and a …
As compared to paid advertising, earned media is more valuable to reach consumers as it is more genuine and reliable in a world full of paid-for advertising clutter. Not only is earned media or editorial content more dependable from …
Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for …
A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the …
Working in a fast-paced PR agency today can be full of highs and lows. One minute I’m mingling with Houston’s top media and influencers at an event and the next I’m back to square one with a media pitch …
