How to Maximize Your Social Media Presence
By Emma Scofield – Intern at The PR Boutique HoustonR
STAY RELEVANT
Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to …
In the current digital age, the use of influencer marketing is vital in maintaining an effective public relations strategy. For the first time in communications’ history, a strong presence on social media may be worth more than traditional, expensive …
Understanding the Difference Between Ads and Earned Media
While both advertising and public relations build a brand’s image, the difference lies in the methods used to accomplish their goals. Advertising space is what we call “paid media.” Public relations is …
The Houston office of The PR Boutique is proud to announce, Angela Cordova has been promoted to Senior Director of Accounts.
Angela started her career at The PR Boutique as an intern while attending the University of Houston and was …
The PR Boutique recently sat down for a Q&A with Texas A&M PRSSA for advice about entering the job market, particularly in the public relations field, and the lessons that they’ve learned throughout their careers. Here’s a look at …
What
What is social media engagement?
Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, …
After a year as an intern and more than two years as an account executive, Angela Cordova was recently promoted to Senior Account Executive. She is a native Houstonian bringing a strong communications background to The PR Boutique with …
When do you need a PR AGENCY? Well, one client recently reached out with a situation and how to handle it. In June 2018, CRAVE commemorated their 10thbirthday with a giant cupcake that serves 8 to 10 people and a …
As compared to paid advertising, earned media is more valuable to reach consumers as it is more genuine and reliable in a world full of paid-for advertising clutter. Not only is earned media or editorial content more dependable from …
Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for …
