Companies are having to reprioritize during the pandemic and focus on being accountable and transparent. As COVID-19 continues to spread, people are relying on businesses and public or political figures to share information across social media platforms. Businesses are adapting their PR messaging and business practices in order to remain sensitive to the ongoing …
Promoting a brand via social media has become harder as platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) continue to grow and as more companies hop on the bandwagon. Through social media management, public relations professionals are always looking for ways to keep our clients’ platforms relevant and consistent. This helps them grow their brand awareness …
A crisis occurs. It’s unanticipated and unpredictable, and you must act fast and stay ahead of the narrative. PR firms have the skills to help with crisis communications, especially during times like these. During the COVID-19 pandemic, crafting the right message for your community isn’t top of mind, but it is vital. No one …
Instagram Likes: Will they be missed?
On November 14th, 2019, Instagram announced its plans to hide likes globally. Testing this new feature out in several countries, the reviews have been mixed. Adam Mosseri, CEO of Instagram, said this change aims to “creat a less pressurized environment where people feel comfortable expressing themselves.”
Influencers on the app …
How I found The PR Boutique
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt a little uneasy. I couldn’t see a clear path ahead as a PR Professional. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious. …
With the changing media landscape, the PR Industry is on the rise. If you enjoy relationship building and have a knack for storytelling, PR could be for you. Are you looking to break into the PR Industry but don’t know how? We’ve gathered some helpful tips and tactics to make you a PR professional.
Watch …
Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …
Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …
How do you prepare your clients for the all important interview with the media? Media interviews are intimidating for even the most savvy. Interviews with the media should be approached seriously, as they will impact your business. PR experts from our team provide a media interview checklist to prepare our clients. For example, below are …
The most challenging aspect of PR is the pitch to attract media attention. It’s easy to copy and paste a previous media pitch and tweak it. However, this process quickly becomes stale. As a result, approach each new media pitch with a fresh mindset. In addition, stay future-focused, do research and get creative. So, …
