Whether you have extensive experience working with a PR firm or are just starting to dip your toe in, you will soon discover that size matters when choosing a firm. At The PR Boutique, our team of experts offers Texas-based media relations and marketing solutions designed to meet the needs of each individual client. …
Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious …
Houston Texas modern skyline at sunset twilight from park lawn
The Houston real estate scene is still bustling with activity, particularly new construction. However tumbling oil prices have local and national real estate experts talking about who may really pay the price. According to a recent Wall Street Journal article Houston represents one-sixth of …
Working with a PR firm to plan an event can be
much more beneficial than it may seem on the surface. Not only are you working
with an experienced event planning team, but you also have access to the firm’s
media relations expertise to help create a newsworthy event.
Having a PR team present on the day …
The PR Boutique celebrated its 15th anniversary this month with a festive “Crystal Ball” party at B.B. Lemon in downtown Houston. The restaurant’s intimate terrace was filled with friends, family, current and past clients dating as far back as the firm’s inception in 2004. Surrounded by good company, guests enjoyed signature crystal martinis, light …
Austin April List of Fun!
As Texas publicists, part of our job is to stay informed about local events. Here comes Austin in April.
It ensures we don’t schedule anything important that might conflict and gives us a chance to mingle with fellow professionals and journalists. And, perhaps most importantly, it allows us to stay involved …
Need a Media Maven! Of course, you do.
Our team of PR experts knows that a successful pitch starts with building and maintaining relationships with media contacts. Here are some tips:
-Do your homework. Make a list of all local media outlets. Research who covers each beat and determine which is the best fit for your client. …
Considering hiring a PR agency but aren’t quite sure what they can do for you? We’ve broken down a PR agency’s major roles and how they can help promote your business.
PR agencies, as opposed to advertising, promote companies or people byway of media coverage. A key component of this is that the media is …
Search Engine Optimization, or SEO, has been at the root of marketing efforts for many years. So what is SEO? How does it work? And how can you implement it into your business model?
SEO is an algorithmic system that uses keywords from searches to pull a number of relevant web results. For example, if …
Houston intern, Summer 2014
As a PR major, the bulk of your classes focus on journalism. From day one, professors tell you the relationship between public relations and the media is a dependant and precarious one. One day we can be on the best of terms and the next be on the defensive depending on …
