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Pitch Perfect: The Science of Media Relations

Most publicists will tell you that they hate math. Math, science, formulas: these things make them cringe. Rather, we are communicators, innovators, relationship-experts and artists. We are the right brain to your left.

But, there is a certain kind of …

THE PR BOUTIQUE EXPANDS WITH NEW AUSTIN OFFICE

The PR Boutique announces the opening of its’ new office in Austin, TX.
Co-principle Gretchen Brice spearheads the new office where the company will serve a variety of clients in the Austin and San Antonio areas.  Located at Westbank Drive …

Sticky Wisdom: A Creative “Revolution”

Got a problem that needs a creative solution? Check out Sticky Wisdom: How to Create a Creative Revolution at Work. Written by the folks at ?WhatIf!, a leading innovation consultancy headquartered in the UK, it’s an easy read that …

To Be a PR Rockstar, Create a Rockstar

Think PR is Glamorous? Think Again.

I can’t tell you how many resumes we receive each week from recent graduates wanting to embark on the glamorous lifestyle of a public relations professional. If you’ve seen the new reality show on …

Partnering with Bloggers to Increase Client Exposure

How Can PR Boutique Increase Client Exposure?
PR professionals encourage clients to give us creative freedom to come up with innovative marketing tools that will be most effective in this day and age. The Internet rules the world and the …

PR vs. Advertising – What’s the difference?

So what’s the difference between public relations and advertising?

The two industries are different even though they’re commonly confused as being the same. Advertising can employ over the top techniques to get attention, while successful PR campaigns require more restraint. …

Giving Back Is The New Black

Giving back to the community can seem time consuming and cost inefficient for a business. But have you ever considered that it could bolster your company and create new connections.  Here are a couple of reasons why your business …

5 Tips to Improve your Social Media Strategy

Navigating new social media can be confusing. Between tweets, Facebook posts, Foursquare check-ins, and YouTube videos, your message can get distorted by all the many outlets available these days to share information. It is important to deliver a focused …

Tales from the Travels

This summer, our love of travel, food, fashion, and adventure got us away from our Houston and Austin desks and off to some amazing locales! Check out where The PR Boutique ladies vacationed to unwind, recharge and get our creative juices flowing.

 
Emily – Na Pali Coast, Kauai, Hawaii

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Hiking in the Nā Pali Coast State Park to a waterfall and swimming with sea turtles on Poipu Beach.

Next vacation spot you will visit: Las Vegas
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Gretchen – Kalahari Desert Africa

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Camping under the starts in the center of the Kalahari Desert Salt Pans

Next vacation spot you will visit: Utah with my husband and step sons
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Kendall – Santa Barbara, California

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Riding bikes along the coast and keeping my head on a swivel for celeb sightings, even though I had no luck!

Next vacation spot you will visit: The Dominican Republic for a destination wedding/family vacation!
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Laura – New York City, New York

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Seeing New York for the first time and walking the High Line!

Next vacation spot you will visit: The Park family has had a South Africa trip in the works for about 10 years now. I’m going to take a cue from Gretchen and see if I can get this African Safari to finally happen!
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Karen – Rape Seed Field – Lower Slaughter, Cotswold’s, England

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Not being on a timetable and enjoying time with my husband

Next vacation spot you will visit: A trip to Marfa, TX and then back to the Cotswolds! So much more to see.