Entries by The PR Boutique
brand attributes

Why Brand Attributes are Important for Your Business

Why Brand Attributes are Important for Your Business
If your business was a person, would you be friends with them? 

Your business is like a person, and your brand is its personality. 

As a business owner, you want your brand to be consistent, inspiring, and trustworthy. But how do you convey that? By choosing specific attributes or …

media relations

Media Relations and Public Relations: How They Work Together

Are media relations and public relations interchangeable words that mean the same thing? NOPE! 

Media relations is actually a branch of public relations that deals with specifically, you guessed it- the media! 

In a previous article titled “What is Media Relations,” we went in-depth into precisely what media relations is and how it works for your …

Austin public relations

4 Reasons You Need An Austin Public Relations Firm

Did you know that public relations existed in ancient civilizations, but the first real public relations firm was created just over 100 years ago in the early 1900s?  

Public Relations is the business of authentic storytelling, building trust, creating awareness and connecting with media and other sources to help grow a brands trustworthiness and appeal …

PR firm in Texas

5 Things to Look For in a PR Firm in Texas

If you are in the market for a PR firm in Texas, there are a few things that you should look for. In a world where first impressions are everything and a split-second judgment can make or break a partnership, you want to always put your best face forward. A PR firm can embody …

event photography

5 Event Photography Tips and Tricks

Have you ever looked in magazines and online to see stunning photos from events and wondered:

1. How did they get such incredible photos?

2. How did they get their event and company to be featured in publications/online?

3. How can you make this happen for your next event?

There is a simple answer to all 3 – …

pexels los muertos crew 7261085

Why Include Influencer Marketing in Your Business?

The goal of most marketing strategies is to reach your intended audience and create brand awareness, foster lasting client relationships, and increase conversions. Often, the best way to accomplish this is to invest in marketing methods that exist in the spaces where your target audience spends most of their time. Given that the global …

Event Marketing

How to Adapt Event Marketing During Covid-19

Summer is coming, COVID-19 restrictions are being softened and people are venturing out into the world after over a year of spending time indoors and isolated from the world. 

For businesses that thrive off of their events, this hit HARD. The world was stopped and there were no parties, fundraisers, events or community get togethers…Unless …