CLIENT

Luxington Boutique is a contemporary women’s showroom offering unique brands and elevated styles owned and operated by native Houstonian, Terin Matlock. Opened in the summer of 2016, Luxington Boutique has already become a mainstay in Houston’s upscale Galleria area. The specialty store offers Houstonians an exclusive selection of fashions coupled with expert styling advice. Luxington Boutique is the retail destination for the effortlessly chic and fashion forward.

 

GOALS & OBJECTIVES

• Introduce Luxington Boutique to new audiences in Houston

 

• Build brand awareness and create excitement around Luxington Boutique  

 

• Secure media placements through strategic pitches centered around in-store happenings and events

 

• Position Luxington Boutique representatives as business and retail leaders

 

• Utilize community efforts, business outreach and event marketing to increase awareness of Luxington Boutique and create beneficial partnerships

 

CHALLENGES

Though Luxington Boutique is a unique shopping and style experience, the storefront needed strong differentiators from established, likeminded Houston retailers. The PR Boutique assisted in creating and perpetuating those alongside building meaningful and long-lasting relationships with customers and influencers.  

 

SUCCESS METRICS

• The PR Boutique facilitated a relationship between Luxington Boutique and Houston Tidbits by coordinating an exclusive “Galentine’s Day” event for Houston Tidbits Front Row members that yielded over 100 interactions including RSVPs and consisted of a manicure station with Paloma Nails, complimentary bites from North Italia and a custom Snapchat filter.

• • • • Houston Tidbits: https://www.instagram.com/p/BQlhIGlAm8U/?taken-by=tidbitshouston
• The PR Boutique utilized influencer programming to coordinate strategic partnerships with several local influencers ranging from micro to mega to garner digital exposure with an organic feel:
  • • • Lady in Violet – 14k followers
        • http://ladyinviolet.com/2017/04/12/striped-spring-jacket/, https://www.instagram.com/p/BTo0sS6lreP/?taken-by=karen.rock, https://www.instagram.com/p/BSySu6aFQV4/?taken-by=karen.rock
        • Tayler Malott – 10k followers
          • http://www.taylermalott.com/perfect-denim-jean-jackets-spring/, http://www.taylermalott.com/spring-white-dress/, https://www.instagram.com/p/BRej0sNhztJ/?taken-by=taylermalott, https://www.instagram.com/p/BRDxIPsh82V/?taken-by=taylermalott
        • It’s All Chic to Me – 40k followers
          • http://www.itsallchictome.com/2017/02/day-to-night-bodysuit-style/, https://www.instagram.com/p/BQ0ggy-lW_7/?taken-by=itsallchictome, https://www.instagram.com/p/BQ1hQs3lMLs/?taken-by=itsallchictome
        • Steph Taylor Jackson – 50k followers  https://www.stephtaylorjackson.com/home/?offset=1485540300185,  https://www.instagram.com/p/BPIEDyVBMjB/?taken-by=stephtaylorjackson, https://www.instagram.com/p/BPJBqYBBjCU/?taken-by=stephtaylorjackson, https://www.instagram.com/p/BPbC_-eBoMF/?taken-by=stephtaylorjackson, https://www.instagram.com/p/BPupYzUhRYY/?taken-by=stephtaylorjackson
• As a result of The PR Boutique’s media outreach, several style segments have been secured including multiple stories with KTRK-ABC 13’s lifestyle reporter Rebecca Spera and an appearance on KPRC-NBC 2’s “Houston Life”:
  • • • • KTRK-ABC 13: http://abc13.com/fashion/keep-it-crisp-how-to-style-white-denim-this-summer/2036183/
          • KTRK-ABC 13: http://abc13.com/fashion/4-sleek-ways-to-jump-start-your-style-with-a-jumpsuit/2109690/
          • KPRC-NBC 2: http://www.click2houston.com/houston-life/luxington-boutique