The Richardson at Tarrytown

CLIENT

The Richardson at Tarrytown is a sophisticated boutique style residential rental community that is the only one of its kind located in Central Austin. Designed by award-winning Austin based architectural firm, Dick Clark + Associates, The Richardson is located at 3215 Exposition Blvd in the heart of Tarrytown and offers one, two, and three-bedroom floor plans ranging from 1,208 to 2,957 square feet. The coveted property boasts 27 stairless living units, an array of amenities and unmatched privacy in a resort style setting. The Richardson at Tarrytown hired The PR Boutique Central Texas to build brand awareness through event marketing, social media management, community positioning and media relations.

 

GOALS & OBJECTIVES

• Craft The Richardson at Tarrytown message
• Introduce The Richardson at Tarrytown to target audiences
• Secure media placements through strategic pitches
• Generate awareness through grand opening events
• Grow The Richardson at Tarrytown brand awareness through social marketing

CHALLENGES

The Richardson at Tarrytown did not conduct a strong proactive pre-leasing public relations or advertising campaign.  Because the development is located in a residential neighborhood, there was a lot of misconceptions and misunderstandings among the Tarrytown residents.  Prior to being retained, a local paper printed several articles highlighting gross innacuracies about the sophisticated rental community.

 

SUCCESS METRICS

• • During The Richardson at Tarrytown’s inagural three months, the property opened with a bang to a targeted group of more than 200 guests
  • Award winning, world renowned rug designer, Kyle Bunting, made a guest appearance at the grand opening event.
  • During the first three months, the proprty’s Facebook page grew more than 500 percent and The Richardson’s Instagram grew more than 100 percent.
  • The sophisticated rental residential community enjoyed a cover story in Tarrytown Living, substantial coverage inAustin Business Journal, Community Impact, Multi-Housing News, GlobeSt.com and Curbed Austin.  An op-ed appeared in the West Austin News.
  • The Richardson developed strong community ties through stragegic partnerships with West Austin Youth Association and Rotery Club of West Austin.

 

• As a result of The PR Boutique’s media outreach, features have been secured:

• Community Impact, March 31, 2017

•  New Tarrytown residential rental units to be ready by summer

 

• • • • • https://communityimpact.com/austin/central-austin/housing-real-estate/2017/03/31/new-tarrytown-residential-rental-units-ready-summer/

 

• Multi-Housing News, April 3, 2017

 

• • • • • The Richardson at Tarrytown Begins Leasing
        • https://www.multihousingnews.com/post/the-richardson-at-tarrytown-begins-leasing/

 

• GlobeSt.com, April 4, 2017

 

• • • • • Middle Market Digest
        • http://www.globest.com/sites/lisabrown/2017/04/04/middle-market-digest-this-week-in-the-south-and-mountain-regions-50/?channel=markets&section=austin

 

• Curbed Austin, April 4, 2017

 

• • • • • New Tarrytown luxury apartments to feature all stair-free units
        • https://austin.curbed.com/2017/4/4/15184180/austin-new-apartments-tarrytown-luxury

 

• Multi-Housing News, May 16, 2017

 

• • • • • Tarrytown Boutique-Style Community Announces Grand Opening
        • https://www.multihousingnews.com/post/tarrytown-boutique-style-community-announces-opening-date/

 

• InFluential Magazine, May 11, 2017

 

• • • • • The Richardson at Tarrytown Announces May 25 Grand Opening
        • http://influential-magazine.com/the-richardson-at-tarrytown-announces-may-25-grand-opening/

 

• Austin Business Journal, May 11, 2017

 

• • • • • Veteran Austin developer delivers upscale apartments in Tarrytown
        • https://www.bizjournals.com/austin/news/2017/06/08/veteran-austin-developer-delivers-upscale.html?ana=e_du_prem&s=article_du&ed=2017-06-08&u=mTuEv9nASoSHqIUt7TiTFGabFpM&t=1496954466&j=78347131

 

• Community Impact, June 12, 2017

 

• • • • 27-unit apartment complex The Richardson at Tarrytown opens on Exposition Blvd.
      • https://communityimpact.com/local-news/austin/central-austin/news/2017/06/12/27-unit-apartment-complex-richardson-tarrytown-opens-exposition-boulevard/

 

CLIENT TESTIMONIAL:

“You all are great! You nailed it.” The Ricahrdson at Tarrytown Developer