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Crisis Communications PR

Communications Plan – Why your business needs one (2020)

Crisis Communication Described
An effective crisis communications plan is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. It can take a simple tweet or a national health crisis to in essence shut a business down and cause fear for its employees which can ultimately damage a …

The Importance of Reporting [New Research]

For businesses with PR and marketing strategies in place, it is vital to establish thorough reporting methods to track the effectiveness of all efforts. In doing so, your business is ensuring that the dollars and time spent on any one tactic is fulfilling its ROI. This also helps to eliminate ineffective methods as quickly …

Let’s Talk About SEO

Search Engine Optimization, or SEO, has been at the root of marketing efforts for many years. So what is SEO? How does it work? And how can you implement it into your business model?

SEO is an algorithmic system that uses keywords from searches to pull a number of relevant web results. For example, if …

cost of PR

How Much Does It Cost To Hire A PR Firm? (Updated)

Whether you have a small business or large corporate company, hiring a PR firm can seem like a daunting task. An overwhelming concern for any business owner is how much will the service cost and will they see a return. The short answer is: it depends. 

The success of any investment truly depends on quality. …

PR Professionals advice on breaking into the industry

PR Professional Advice: Getting into the industry

With the changing media landscape, the PR Industry is on the rise. If you enjoy relationship building and have a knack for storytelling, PR could be for you. Are you looking to break into the PR Industry but don’t know how? We’ve gathered some helpful tips and tactics to make you a PR professional.

 
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What Does A PR Agency Do?

Considering hiring a PR agency but aren’t quite sure what they can do for you? We’ve broken down a PR agency’s major roles and how they can help promote your business. 

PR agencies, as opposed to advertising, promote companies or people byway of media coverage. A key component of this is that the media is …

social media management

What Is Social Media Management?

Curious about social media management and how a PR firm can help increase your engagement and exposure? Social media management is the process of managing your business online interactions on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This process goes beyond simply posting to your accounts, it also entails engaging with …

social media marketing

Social Media Marketing Tips

Social media is a powerful marketing tool, that with a little practice, can easily be mastered to launch your brand into the world’s view. With so many platforms and strategy options, it can difficult to navigate the waters of social media alone. We’ve gathered what we think are three key elements when tackling social …

groundbreaking event

Public Relations Firm To Plan A Groundbreaking Event

Regardless of how established your company or brand is, getting the word out about a project breaking ground is always important. This is a great opportunity to let the community know about your presence and begin to build the hype of what is to come. And although these types of events will typically gain …

pr firm

The PR Boutique: The Alternative To Large Firms

Whether you have extensive experience working with a PR firm or are just starting to dip your toe in, you will soon discover that size matters when choosing a firm. At The PR Boutique, our team of experts offers Texas-based media relations and marketing solutions designed to meet the needs of each individual client. …