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PR Professionals advice on breaking into the industry

PR Professional Advice: Getting into the industry

With the changing media landscape, the PR Industry is on the rise. If you enjoy relationship building and have a knack for storytelling, PR could be for you. Are you looking to break into the PR Industry but don’t know how? We’ve gathered some helpful tips and tactics to make you a PR professional.

 
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Advertising vs. Public Relations (Explained)

Understanding the Difference Between Ads and Earned Media

While both advertising and public relations build a brand’s image, the difference lies in the methods used to accomplish their goals.  Advertising space is what we call “paid media.” Public relations is “earned” by giving journalists information through engaging pitches, press releases, and images to tell the …

Social Media Marketing: Building Your Voice through Engagement

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, LinkedIn and Pinterest. Engagement can also mean how much other accounts interact with yours. The …

Ready to hire a publicist?

Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time?  The following three exercises can help you determine if you are ready to hire a publicist.

You Have News To Report: Ask yourself …

right PR Agency

Inspired and Directed: From A Public Relations Intern

Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious …

Market Square Pool

Market Square Tower to Boast Pool with a View

Market Square Tower Pool

Apartments in the new Market Square Tower will have wood floors, oversized bathtubs, and custom closets. But what will stand out most about the building isn’t in any of the units?

When it opens later this year, the 40-story tower will have a rooftop pool with a see-through bottom that extends …

A Recipe for Success Musings from Talented Women in PR

5 Amazing and Talented Women in PR (whole)
1 Student (male), Hispanic for flavor
2 teaspoons of Nerves
1 cup of Confidence
1 lb. of Talent, ground

Start with the Student—in this recipe; we used Marcos Gonzalez, PR intern from the University of Houston.

Make sure the Student is determined and ready to learn. Begin by …

Hillary McCleod

#nervousbutexcited BY Hillary McCleod

#nervousbutexcited BY Hillary McCleod, intern with The PR Boutique Austin
In March I accepted an internship in a city I had never been to that was 1332 miles away from my small hometown in North Carolina. Although internships only last for the summer, I decided to take a chance.

I gathered up my belongings and moved …

X Games Austin

Embrace Your Inner Weirdness at Austin’s Upcoming Events

Texas’ most active city has plenty of fun events for all ages during the month of June.

From music to action sports to festivals, Austinites are in for a fun and busy June. So hold onto your seat as you read about the upcoming events this splendid city has to offer.

For the music lovers out …