General

Advertising vs. Public Relations Explained

While both advertising and public relations build a brand’s image to reach their target audience, the difference lies in the methods used to accomplish their goals. While advertising space is what we call “paid media,” public relations results are earned …

Social Media Marketing: Building Your Voice through Engagement

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, …

Ready to hire a publicist?

Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time?  The following three exercises can help you determine …

right PR Agency

Inspired and Directed: From A Public Relations Intern

Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for …

Market Square Pool

Market Square Tower to Boast Pool with a View

Market Square Tower Pool

Apartments in the new Market Square Tower will have wood floors, oversized bathtubs, and custom closets. But what will stand out most about the building isn’t in any of the units?

When it opens later this …

Hillary McCleod

#nervousbutexcited BY Hillary McCleod

#nervousbutexcited BY Hillary McCleod, intern with The PR Boutique Austin
In March I accepted an internship in a city I had never been to that was 1332 miles away from my small hometown in North Carolina. Although internships only last …

Media Mavens

Media Mavens

Need a Media Maven!  Of course, you do.

Our team of PR experts knows that a successful pitch starts with building and maintaining relationships with media contacts. Here are some tips:
-Do your homework. Make a list of all local media outlets. …