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What Does A PR Agency Do?

Considering hiring a PR agency but aren’t quite sure what they can do for you? We’ve broken down a PR agency’s major roles and how they can help promote your business. 

PR agencies, as opposed to advertising, promote companies or people byway of media coverage. A key component of this is that the media is …

social media management

What Is Social Media Management?

Curious about social media management and how a PR firm can help increase your engagement and exposure? Social media management is the process of managing your business online interactions on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This process goes beyond simply posting to your accounts, it also entails engaging with …

social media marketing

Social Media Marketing Tips

Social media is a powerful marketing tool, that with a little practice, can easily be mastered to launch your brand into the world’s view. With so many platforms and strategy options, it can difficult to navigate the waters of social media alone. We’ve gathered what we think are three key elements when tackling social …

Social Media Metrics

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

groundbreaking event

Public Relations Firm To Plan A Groundbreaking Event

Regardless of how established your company or brand is, getting the word out about a project breaking ground is always important. This is a great opportunity to let the community know about your presence and begin to build the hype of what is to come. And although these types of events will typically gain …

pr firm

The PR Boutique: The Alternative To Large Firms

Whether you have extensive experience working with a PR firm or are just starting to dip your toe in, you will soon discover that size matters when choosing a firm. At The PR Boutique, our team of experts offers Texas-based media relations and marketing solutions designed to meet the needs of each individual client. …

hire a publicist

When To Hire A Publicist

There comes a time when nearly every business owner finds themselves asking when is the right time to hire a publicist. This question typically indicates one of two things. Either your company is not necessarily in need of a publicist but it could benefit from new and creative ways to attract business and media …

community involvement

Ways To Boost Community Involvement

As a business or public figure, community involvement is important for maintaining your presence and increasing brand recognition. There are several ways to boost your community involvement, but it is important to consider events and opportunities that are relevant to your target demographic and will make the most sense for your business’ growth. Below …

Media placement

YOU BETTER WORK, PITCH – (How to write an effective media pitch 2019)

The most challenging aspect of PR is the pitch to attract media attention. It’s easy to copy and paste a previous media pitch and tweak it. However, this process quickly becomes stale. As a result, approach each new media pitch with a fresh mindset. In addition, stay future-focused, do research and get creative. So, …

Why You Need More Than Traditional PR

Like most things in today’s society, the PR landscape is rapidly evolving thanks to the advancement of technology. Traditional PR methods are no longer effective meaning businesses and PR firms need to find creative and high-tech ways to get the word out. Most clients’ gut reactions are that this change makes things complicated and …