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Public Relations: Timing Is Everything

In PR, timing is everything. There is an art to knowing when to pitch, follow up, and even scrap a story. One of the biggest issues we face as a firm is on-boarding with someone who has jumped the …

Why You Need More Than Traditional PR

Like most things in today’s society, the PR landscape is rapidly evolving thanks to the advancement of technology. Traditional PR methods are no longer effective meaning businesses and PR firms need to find creative and high-tech ways to get …

Best PR Firms – San Antonio

The City of San Antonio and its surrounding areas are experiencing rapid growth. As competition continues to move in and saturate the market, small businesses are forced to get creative in order to make their brand stand out. This …

Social Media Marketing & PR Firms

The power that social media has over consumers should no longer come as a surprise. It’s the method a large percentage of the population communicates, digests the news, and shops. Therefore, it is more important than ever for businesses …

Top PR Firm

If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a  top …

Advertising vs. Public Relations (Explained)

Understanding the Difference Between Ads and Earned Media

While both advertising and public relations build a brand’s image, the difference lies in the methods used to accomplish their goals.  Advertising space is what we call “paid media.” Public relations is …