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PR Professionals advice on breaking into the industry

PR Professional Advice: Getting into the industry

With the changing media landscape, the PR Industry is on the rise. If you enjoy relationship building and have a knack for storytelling, PR could be for you. Are you looking to break into the PR Industry but don’t know how? We’ve gathered some helpful tips and tactics to make you a PR professional.

 
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What Does A PR Agency Do?

Considering hiring a PR agency but aren’t quite sure what they can do for you? We’ve broken down a PR agency’s major roles and how they can help promote your business. 

PR agencies, as opposed to advertising, promote companies or people byway of media coverage. A key component of this is that the media is …

social media management

What Is Social Media Management?

Curious about social media management and how a PR firm can help increase your engagement and exposure? Social media management is the process of managing your business online interactions on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This process goes beyond simply posting to your accounts, it also entails engaging with …

social media marketing

Social Media Marketing Tips

Social media is a powerful marketing tool, that with a little practice, can easily be mastered to launch your brand into the world’s view. With so many platforms and strategy options, it can difficult to navigate the waters of social media alone. We’ve gathered what we think are three key elements when tackling social …

Social Media Metrics

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

groundbreaking event

Public Relations Firm To Plan A Groundbreaking Event

Regardless of how established your company or brand is, getting the word out about a project breaking ground is always important. This is a great opportunity to let the community know about your presence and begin to build the hype of what is to come. And although these types of events will typically gain …

pr firm

The PR Boutique: The Alternative To Large Firms

Whether you have extensive experience working with a PR firm or are just starting to dip your toe in, you will soon discover that size matters when choosing a firm. At The PR Boutique, our team of experts offers Texas-based media relations and marketing solutions designed to meet the needs of each individual client. …

hire a publicist

When To Hire A Publicist

There comes a time when nearly every business owner finds themselves asking when is the right time to hire a publicist. This question typically indicates one of two things. Either your company is not necessarily in need of a publicist but it could benefit from new and creative ways to attract business and media …

5 Ways to Reach your Public Relations’ Goals (Advice from The PR Boutique )

Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …