The most challenging aspect of PR is the pitch to attract media attention. It’s easy to copy and paste a previous pitch and tweak it. However, this process quickly becomes stale. As a result, approach each new media pitch …
Like most things in today’s society, the PR landscape is rapidly evolving thanks to the advancement of technology. Traditional PR methods are no longer effective meaning businesses and PR firms need to find creative and high-tech ways to get …
How to Maximize Your Social Media Presence
By Emma Scofield – Intern at The PR Boutique HoustonR
STAY RELEVANT
Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to …
Social media marketing is an integral part of a well-rounded public relations plan. In the current digital age, the niche sector of influencer marketing is vital in maintaining an effective public relations strategy. For the first time, a strong …
If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a top …
Understanding the Difference Between Ads and Earned Media
While both advertising and public relations build a brand’s image, the difference lies in the methods used to accomplish their goals. Advertising space is what we call “paid media.” Public relations is …
The PR Boutique celebrated its 15th anniversary this month with a festive “Crystal Ball” party at B.B. Lemon in downtown Houston. The restaurant’s intimate terrace was filled with friends, family, current and past clients dating as far back as …
Working with a PR firm to plan an event can be
much more beneficial than it may seem on the surface. Not only are you working
with an experienced event planning team, but you also have access to the firm’s
media relations …
The PR Boutique recently sat down for a Q&A with Texas A&M PRSSA for advice about entering the job market, particularly in the public relations field, and the lessons that they’ve learned throughout their careers. Here’s a look at …
Working with a PR firm is certainly a big
investment, and for some, it may be difficult to judge if the cost is worth the
reward. Before your business overlooks hiring a PR firm, make sure that you
understand all that they …
