Ready to hire a publicist?
Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time? The following three exercises can help you determine …
CRAVING Attention: Do I need a PR Agency?
When do you need a PR AGENCY? Well, one client recently reached out with a situation and how to handle it. In June 2018, CRAVE commemorated their 10thbirthday with a giant cupcake that serves 8 to 10 people and a …
The Benefits of Earned Media to Your Small Business
As compared to paid advertising, earned media is more valuable to reach consumers as it is more genuine and reliable in a world full of paid-for advertising clutter. Not only is earned media or editorial content more dependable from …
PR Agency for Startups
When launching, startups are in need of immediate brand awareness and audience growth, especially when competing against other industry giants. As a startup, it is important to establish your business or service early on against your industry’s competitors. Gaining …
Inspired and Directed: From A Public Relations Intern
Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for …
Benefits of Hiring a PR Firm
There are many benefits of hiring a PR firm. Whether you are a new company, brand or looking to generate buzz, a solid public relations campaign makes your business or event newsworthy. News coverage is something that advertising dollars …
YOU BETTER WORK, PITCH-PR Professional Guide
A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the …
Is It Time To Hire A Publicist?
Whether you are a new business seeking to boost brand awareness and generate buzz or a company that needs to take a campaign to the next level, you may be facing the question, “is it time to hire a …
PR AGENCY ESSENTIALS: Refresh, Reset, Recharge
Working in a fast-paced PR agency today can be full of highs and lows. One minute I’m mingling with Houston’s top media and influencers at an event and the next I’m back to square one with a media pitch …
Think Outside the Box – Definitive Guide to Grow Brand Awareness
Need to think outside the box? When a PR agency finds a media relations strategy that works, it’s easy for it to become a template applied to every client.
Here is the deal! While this cookie-cutter approach may generate some results, …