Publicist

Why You Need More Than Traditional PR

Like most things in today’s society, the PR landscape is rapidly evolving thanks to the advancement of technology. Traditional PR methods are no longer effective meaning businesses and PR firms need to find creative and high-tech ways to get …

Top PR Firm

If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a  top …

Advertising vs. Public Relations (Explained)

Understanding the Difference Between Ads and Earned Media

While both advertising and public relations build a brand’s image, the difference lies in the methods used to accomplish their goals.  Advertising space is what we call “paid media.” Public relations is …

Why Hire a PR Firm to Plan an Event?

Working with a PR firm to plan an event can be
much more beneficial than it may seem on the surface. Not only are you working
with an experienced event planning team, but you also have access to the firm’s
media relations …

Are PR Firms Worth The Money?

Working with a PR firm is certainly a big
investment, and for some, it may be difficult to judge if the cost is worth the
reward. Before your business overlooks hiring a PR firm, make sure that you
understand all that they …