In the current digital age, the use of influencer marketing is vital in maintaining an effective public relations strategy. For the first time in communications’ history, a strong presence on social media may be worth more than traditional, expensive …
If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a top …
While both advertising and public relations build a brand’s image to reach their target audience, the difference lies in the methods used to accomplish their goals. While advertising space is what we call “paid media,” public relations results are earned …
The PR Boutique celebrated its 15th anniversary this month with a festive “Crystal Ball” party at B.B. Lemon in downtown Houston. The restaurant’s intimate terrace was filled with friends, family, current and past clients dating as far back as …
Working with a PR firm to plan an event can be
much more beneficial than it may seem on the surface. Not only are you working
with an experienced event planning team, but you also have access to the firm’s
media relations …
The PR Boutique recently sat down for a Q&A with Texas A&M PRSSA for advice about entering the job market, particularly in the public relations field, and the lessons that they’ve learned throughout their careers. Here’s a look at …
Working with a PR firm is certainly a big
investment, and for some, it may be difficult to judge if the cost is worth the
reward. Before your business overlooks hiring a PR firm, make sure that you
understand all that they …
Hiring a PR firm for your business or brand can seem daunting. You’ve worked incredibly hard to craft your brand and it can be scary to pass the reins over to a PR team. Before taking the plunge and …
Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time? The following three exercises can help you determine …
When do you need a PR AGENCY? Well, one client recently reached out with a situation and how to handle it. In June 2018, CRAVE commemorated their 10thbirthday with a giant cupcake that serves 8 to 10 people and a …
