Media training is an important and highly effective step in developing the skills necessary to get your message across succinctly and with impact. Not only is becoming an effective spokesperson important for your brand, but it also helps leverage you as an industry expert. Once you become an established, trusted source with the media, …
As COVID-19 continues to reshape our daily lives, business owners must consistently pursue creative and effective ways to reach their audiences. A great way to do so is to host one-of-a-kind virtual events to keep clients or potential customers engaged with your brand. Depending on your business’s industry, different events may be more effective …
For businesses with PR and marketing strategies in place, it is vital to establish thorough reporting methods to track the effectiveness of all efforts. In doing so, your business is ensuring that the dollars and time spent on any one tactic is fulfilling its ROI. This also helps to eliminate ineffective methods as quickly …
Search Engine Optimization, or SEO, has been at the root of marketing efforts for many years. So what is SEO? How does it work? And how can you implement it into your business model?
SEO is an algorithmic system that uses keywords from searches to pull a number of relevant web results. For example, if …
How I found The PR Boutique
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt a little uneasy. I couldn’t see a clear path ahead as a PR Professional. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious. …
Whether you have a small business or large corporate company, hiring a PR firm can seem like a daunting task. An overwhelming concern for any business owner is how much will the service cost and will they see a return. The short answer is: it depends.
The success of any investment truly depends on quality. …
If you’ve never worked with a PR agency before you may be asking yourself “what do they do?” and “does my business need one?” Though our skill sets are broad, to sum it up in one sentence, PR agencies promote companies or individuals via editorial coverage. As an agency, our goal is to seek …
Considering hiring a PR agency but aren’t quite sure what they can do for you? We’ve broken down a PR agency’s major roles and how they can help promote your business.
PR agencies, as opposed to advertising, promote companies or people byway of media coverage. A key component of this is that the media is …
Curious about social media management and how a PR firm can help increase your engagement and exposure? Social media management is the process of managing your business online interactions on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This process goes beyond simply posting to your accounts, it also entails engaging with …
Social media is a powerful marketing tool, that with a little practice, can easily be mastered to launch your brand into the world’s view. With so many platforms and strategy options, it can difficult to navigate the waters of social media alone. We’ve gathered what we think are three key elements when tackling social …
