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The Importance of Reporting [New Research]

For businesses with PR and marketing strategies in place, it is vital to establish thorough reporting methods to track the effectiveness of all efforts. In doing so, your business is ensuring that the dollars and time spent on any one tactic is fulfilling its ROI. This also helps to eliminate ineffective methods as quickly …

Instagram Likes

Instagram Likes: How Instagram Likes Affect Marketing (2020)

Instagram Likes: Will they be missed?
On November 14th, 2019, Instagram announced its plans to hide likes globally. Testing this new feature out in several countries, the reviews have been mixed. Adam Mosseri, CEO of Instagram, said this change aims to “creat a less pressurized environment where people feel comfortable expressing themselves.”

Influencers on the app …

Let’s Talk About SEO

Search Engine Optimization, or SEO, has been at the root of marketing efforts for many years. So what is SEO? How does it work? And how can you implement it into your business model?

SEO is an algorithmic system that uses keywords from searches to pull a number of relevant web results. For example, if …

cost of PR

How Much Does It Cost To Hire A PR Firm? (Updated)

Whether you have a small business or large corporate company, hiring a PR firm can seem like a daunting task. An overwhelming concern for any business owner is how much will the service cost and will they see a return. The short answer is: it depends. 

The success of any investment truly depends on quality. …

What Does A PR Agency Do?

Considering hiring a PR agency but aren’t quite sure what they can do for you? We’ve broken down a PR agency’s major roles and how they can help promote your business. 

PR agencies, as opposed to advertising, promote companies or people byway of media coverage. A key component of this is that the media is …

social media management

What Is Social Media Management?

Curious about social media management and how a PR firm can help increase your engagement and exposure? Social media management is the process of managing your business online interactions on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This process goes beyond simply posting to your accounts, it also entails engaging with …

social media marketing

Social Media Marketing Tips

Social media is a powerful marketing tool, that with a little practice, can easily be mastered to launch your brand into the world’s view. With so many platforms and strategy options, it can difficult to navigate the waters of social media alone. We’ve gathered what we think are three key elements when tackling social …

Social Media Metrics

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

pr firm

The PR Boutique: The Alternative To Large Firms

Whether you have extensive experience working with a PR firm or are just starting to dip your toe in, you will soon discover that size matters when choosing a firm. At The PR Boutique, our team of experts offers Texas-based media relations and marketing solutions designed to meet the needs of each individual client. …

hire a publicist

When To Hire A Publicist

There comes a time when nearly every business owner finds themselves asking when is the right time to hire a publicist. This question typically indicates one of two things. Either your company is not necessarily in need of a publicist but it could benefit from new and creative ways to attract business and media …