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Social Media: 5 Ways to Improve Your Brand’s Platform

Promoting a brand via social media has become harder as platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) continue to grow and as more companies hop on the bandwagon. Through social media management, public relations professionals are always looking for ways to keep our clients’ platforms relevant and consistent. This helps them grow their brand awareness …

How To: Plan a Successful Virtual Event

As COVID-19 continues to reshape our daily lives, business owners must consistently pursue creative and effective ways to reach their audiences. A great way to do so is to host one-of-a-kind virtual events to keep clients or potential customers engaged with your brand. Depending on your business’s industry, different events may be more effective …

The Importance of Reporting [New Research]

For businesses with PR and marketing strategies in place, it is vital to establish thorough reporting methods to track the effectiveness of all efforts. In doing so, your business is ensuring that the dollars and time spent on any one tactic is fulfilling its ROI. This also helps to eliminate ineffective methods as quickly …

Instagram Likes: How Instagram Likes Affect Marketing (2020)

Instagram Likes: Will they be missed?
On November 14th, 2019, Instagram announced its plans to hide likes globally. Testing this new feature out in several countries, the reviews have been mixed. Adam Mosseri, CEO of Instagram, said this change aims to “creat a less pressurized environment where people feel comfortable expressing themselves.”

Influencers on the app …

What Is Social Media Management?

Curious about social media management and how a PR firm can help increase your engagement and exposure? Social media management is the process of managing your business online interactions on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This process goes beyond simply posting to your accounts, it also entails engaging with …

Social Media Marketing Tips

Social media is a powerful marketing tool, that with a little practice, can easily be mastered to launch your brand into the world’s view. With so many platforms and strategy options, it can difficult to navigate the waters of social media alone. We’ve gathered what we think are three key elements when tackling social …

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

The PR Boutique: The Alternative To Large Firms

Whether you have extensive experience working with a PR firm or are just starting to dip your toe in, you will soon discover that size matters when choosing a firm. At The PR Boutique, our team of experts offers Texas-based media relations and marketing solutions designed to meet the needs of each individual client. …

Ways To Boost Community Involvement

As a business or public figure, community involvement is important for maintaining your presence and increasing brand recognition. There are several ways to boost your community involvement, but it is important to consider events and opportunities that are relevant to your target demographic and will make the most sense for your business’ growth. Below …

Social Media Reputation Management

With the widespread use of social media, it can be difficult to control the flow of negative news or information. When situations arise that threaten the reputation and livelihood of a company or person, a PR firm can step in to implement reputation management. There are several approaches that can be taken to repair …