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CRAVING Attention: Do I need a PR Agency?

When do you need a PR AGENCY? Well, one client recently reached out with a situation and how to handle it. In June 2018, CRAVE commemorated their 10thbirthday with a giant cupcake that serves 8 to 10 people and a …

Earned Media

The Benefits of Earned Media to Your Small Business

As compared to paid advertising, earned media is more valuable to reach consumers as it is more genuine and reliable in a world full of paid-for advertising clutter. Not only is earned media or editorial content more dependable from …

Partnering with Bloggers to Increase Client Exposure

How Can PR Boutique Increase Client Exposure?
PR professionals encourage clients to give us creative freedom to come up with innovative marketing tools that will be most effective in this day and age. The Internet rules the world and the …

Keep Austin Wired: 7 Austin iPhone Apps

What keeps PR pros up-to-date on the latest news and trends? Mobile apps! And Austin’s got apps for days. The PR Boutique’s Principal Gretchen Brice stays in the know and tech-savvy with the following Austin-based applications.

Statesman – Breaking news …

A Social Science

In today’s social-media-obsessed world, businesses strive to be mentioned, liked, favorited, retweeted, followed and pinned just to stay relevant.

Marketing brands through social media sites like Twitter, Instagram, Pinterest and Facebook is vital for a business to stay connected to …