The Houston office of The PR Boutique is proud to announce, Angela Cordova has been promoted to Senior Director of Accounts.
Angela started her career at The PR Boutique as an intern while attending the University of Houston and was hired in 2016 as a Junior Account executive.
A native Houstonian, Angela brings a strong communications …
The PR Boutique recently sat down for a Q&A with Texas A&M PRSSA for advice about entering the job market, particularly in the public relations field, and the lessons that they’ve learned throughout their careers. Here’s a look at some of the tidbits we had to offer!
What are the best ways to get involved …
Curious about social media management and how a PR firm can help increase your engagement and exposure? Social media management is the process of managing your business online interactions on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This process goes beyond simply posting to your accounts, it also entails engaging with …
Like most things in today’s society, the PR landscape is rapidly evolving thanks to the advancement of technology. Traditional PR methods are no longer effective meaning businesses and PR firms need to find creative and high-tech ways to get the word out. Most clients’ gut reactions are that this change makes things complicated and …
Opening a new business is an exciting time and if thoughtfully planned, it can even be a newsworthy happening. Working with a PR firm to help launch your business into the market is a great way to ensure the word gets out.
If you plan on hosting a grand opening event at your new …
What
What is social media engagement?
Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, LinkedIn and Pinterest. Engagement can also mean how much other accounts interact with yours. The …
After a year as an intern and more than two years as an account executive, Angela Cordova was recently promoted to Senior Account Executive. She is a native Houstonian bringing a strong communications background to The PR Boutique with experience in event planning and marketing prior to joining the team. Working primarily with restaurants …
PR comes in all shapes and sizes and should never be approached as “One Firm Fits All”. For example, a small business that’s just getting started does not require the same man-power a statewide franchise requires. As a business grows so does the need and priority for media relations. At the outset, social media …
If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a top PR firm for your business.
Past Experience
If you work in a niche field, you may …
So what’s the difference between public relations and advertising?
The two industries are different even though they’re commonly confused as being the same. Advertising can employ over the top techniques to get attention, while successful PR campaigns require more restraint. Here are some clear differences:
• Public Relations is a field concerned with creating good will …
