With the widespread use of social media, it can be difficult to control the flow of negative news or information. When situations arise that threaten the reputation and livelihood of a company or person, a PR firm can step in to implement reputation management. There are several approaches that can be taken to repair …
Like most things in today’s society, the PR landscape is rapidly evolving thanks to the advancement of technology. Traditional PR methods are no longer effective meaning businesses and PR firms need to find creative and high-tech ways to get the word out. Most clients’ gut reactions are that this change makes things complicated and …
How to Maximize Your Social Media Presence
By Emma Scofield – Intern at The PR Boutique HoustonR
STAY RELEVANT
Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to execute an effective social media plan. Therefore, a strong public relations agency such as The PR …
Social media marketing is an integral part of a well-rounded public relations plan. In the current digital age, the niche sector of influencer marketing is vital in maintaining an effective public relations strategy. For the first time, a strong presence on social media is worth more than traditional, expensive advertising space. Coupled with a …
The power that social media has over consumers should no longer come as a surprise. It’s the method a large percentage of the population communicates, digests the news, and shops. Therefore, it is more important than ever for businesses to have a clear and powerful brand on social media via a social media marketing …
If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a top PR firm for your business.
Past Experience
If you work in a niche field, you may …
Understanding the Difference Between Ads and Earned Media
While both advertising and public relations build a brand’s image, the difference lies in the methods used to accomplish their goals. Advertising space is what we call “paid media.” Public relations is “earned” by giving journalists information through engaging pitches, press releases, and images to tell the …
The PR Boutique celebrated its 15th anniversary this month with a festive “Crystal Ball” party at B.B. Lemon in downtown Houston. The restaurant’s intimate terrace was filled with friends, family, current and past clients dating as far back as the firm’s inception in 2004. Surrounded by good company, guests enjoyed signature crystal martinis, light …
The Houston office of The PR Boutique is proud to announce, Angela Cordova has been promoted to Senior Director of Accounts.
Angela started her career at The PR Boutique as an intern while attending the University of Houston and was hired in 2016 as a Junior Account executive.
A native Houstonian, Angela brings a strong communications …
The PR Boutique recently sat down for a Q&A with Texas A&M PRSSA for advice about entering the job market, particularly in the public relations field, and the lessons that they’ve learned throughout their careers. Here’s a look at some of the tidbits we had to offer!
What are the best ways to get involved …
