The PR Boutique Celebrates 15 Years with Client Roster Wins

Crisis Communication Described
An effective crisis communications plan is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. It can take a simple tweet or a national health crisis to in essence shut a business down and cause fear for its employees which can ultimately damage a …

Angela Cordova promoted to Senior Accounts Manager

Regardless of how established your company or brand is, getting the word out about a project breaking ground is always important. This is a great opportunity to let the community know about your presence and begin to build the hype of what is to come. And although these types of events will typically gain …

College Students and Public Relations [Tips on Preparing for a Career in PR]

Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …

Are PR Firms Worth The Money? – ThePRBoutique.com Houston TX

Giving back to the community can seem time consuming and cost inefficient for a business. But have you ever considered that it could bolster your company and create new connections.  Here are a couple of reasons why your business could stand to benefit from becoming BFF with a non-profit organization.

1)   Connections

By creating close …

When Should You Hire A PR Firm? – Austin TX

Working with a PR firm is certainly a big
investment, and for some, it may be difficult to judge if the cost is worth the
reward. Before your business overlooks hiring a PR firm, make sure that you
understand all that they can do for you. Here are some things to keep in mind
when deciding if the …

Social Media Marketing: Building Your Voice through Engagement

Companies are having to reprioritize during the pandemic and focus on being accountable and transparent. As COVID-19 continues to spread, people are relying on businesses and public or political figures to share information across social media platforms. Businesses are adapting their PR messaging and business practices in order to remain sensitive to the ongoing …

Angela Cordova Promoted to Senior Director of Accounts

Social media marketing is an integral part of a well-rounded public relations plan. In the current digital age, the niche sector of influencer marketing is vital in maintaining an effective public relations strategy. For the first time, a strong presence on social media is worth more than traditional, expensive advertising space. Coupled with a …

CRAVING Attention: Do I need a PR Agency? – Public Relations

What keeps PR pros up-to-date on the latest news and trends? Mobile apps! And Austin’s got apps for days. The PR Boutique’s Principal Gretchen Brice stays in the know and tech-savvy with the following Austin-based applications.

Statesman – Breaking news from the local newspaper, The Austin American – Statesman, this app sends alerts straight to …

The Benefits of Earned Media to Your Small Business

5 Amazing and Talented Women in PR (whole)
1 Student (male), Hispanic for flavor
2 teaspoons of Nerves
1 cup of Confidence
1 lb. of Talent, ground

Start with the Student—in this recipe; we used Marcos Gonzalez, PR intern from the University of Houston.

Make sure the Student is determined and ready to learn. Begin by …

Think Outside the Box – Definitive Guide to Grow Brand Awareness

Need to think outside the box? When a PR agency finds a media relations strategy that works, it’s easy for it to become a template applied to every client.

Here is the deal! While this cookie-cutter approach may generate some results, it gets tired fast.

Challenge yourself and your team to think creatively, not conveniently. Below are …