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community

Community Outreach 101

Regardless of whether your business is just getting off the ground or has been around for years, it’s always important to be active and recognized within your community. Our team of experts at The PR Boutique can help you navigate the many community outreach opportunities available in your city and keep your name in …

Instagram Likes

Instagram Likes: How Instagram Likes Affect Marketing (2020)

Instagram Likes: Will they be missed?
On November 14th, 2019, Instagram announced its plans to hide likes globally. Testing this new feature out in several countries, the reviews have been mixed. Adam Mosseri, CEO of Instagram, said this change aims to “creat a less pressurized environment where people feel comfortable expressing themselves.”

Influencers on the app …

Social Media Metrics

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

Social Media Marketing: Building Your Voice through Engagement

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, LinkedIn and Pinterest. Engagement can also mean how much other accounts interact with yours. The …

Ready to hire a publicist?

Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time?  The following three exercises can help you determine if you are ready to hire a publicist.

You Have News To Report: Ask yourself …

right PR Agency

Inspired and Directed: From A Public Relations Intern

Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious …

PRB Media Relations Photo

Benefits of Hiring a PR Firm

There are many benefits of hiring a PR firm. Whether you are a new company, brand or looking to generate buzz, a solid public relations campaign makes your business or event newsworthy. News coverage is something that advertising dollars cannot buy, and it reaches people in a way that is informative instead of intrusive. …

Media placement

YOU BETTER WORK, PITCH-PR Professional Guide

A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the Houston and Texas media. It’s easy to copy and paste a previous pitch and tweak …

Is it time to hire a publicist

Is It Time To Hire A Publicist?

 Whether you are a new business seeking to boost brand awareness and generate buzz or a company that needs to take a campaign to the next level, you may be facing the question, “is it time to hire a publicist?” A publicist can help boost a business in a multitude of areas such as …

Perfect Party

PUMPS AND A PLAN: A PR Girl’s Guide to the Perfect Party

One of the things I love most about working in public relations is getting to host fabulous events on behalf of clients.

If there is one thing I’ve learned through party planning it’s that a PR girl needs a few key things to pull off a perfect party.

This list includes a great team, a detailed plan, …