Let’s Talk About SEO – ThePRBoutique.com Houston TX

If your brand has a social media presence, you understand the importance of staying on top of the latest trends. Earlier this month, Instagram launched Reels, a new way to create fun and engaging content from Instagram Stories. Similar to Tik Tok, users can create 15-second videos that will live in the new Reels. …

What Is Social Media Management? – Austin TX

Hiring a PR firm for your business or brand can seem daunting. You’ve worked incredibly hard to craft your brand and it can be scary to pass the reins over to a PR team. Before taking the plunge and securing that monthly retainer, make sure that you and your business are ready. Below are …

Social Media Marketing Tips – ThePRBoutique.com Houston TX

Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time?  The following three exercises can help you determine if you are ready to hire a publicist.

You Have News To Report: Ask yourself …

Effective Social Media Management [PR Pro’s Guide + Case Study]

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, LinkedIn and Pinterest. Engagement can also mean how much other accounts interact with yours. The …

Social Media Marketing & PR Firms – Houston TX

PR comes in all shapes and sizes and should never be approached as “One Firm Fits All”. For example, a small business that’s just getting started does not require the same man-power a statewide franchise requires. As a business grows so does the need and priority for media relations. At the outset, social media …

The PR Boutique Celebrates 15 Years with Client Roster Wins

Crisis Communication Described
An effective crisis communications plan is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. It can take a simple tweet or a national health crisis to in essence shut a business down and cause fear for its employees which can ultimately damage a …

Social Media Marketing: Building Your Voice through Engagement

Companies are having to reprioritize during the pandemic and focus on being accountable and transparent. As COVID-19 continues to spread, people are relying on businesses and public or political figures to share information across social media platforms. Businesses are adapting their PR messaging and business practices in order to remain sensitive to the ongoing …

SEO Tip: Create Great Title Tags – 2018 Guide

Whether you have extensive experience working with a PR firm or are just starting to dip your toe in, you will soon discover that size matters when choosing a firm. At The PR Boutique, our team of experts offers Texas-based media relations and marketing solutions designed to meet the needs of each individual client. …

How to implement effective social media marketing

In this new world of social media marketing, it can be difficult to know what type of content to post on your blog, Facebook, Twitter, etc. This post is meant to help you create better content for your audience.

The first step is easy. Make sure your content is relevant to your area of expertise. …

Market with Pinterest – ThePRBoutique.com Austin TX

Search Engine Optimization, or SEO, has been at the root of marketing efforts for many years. So what is SEO? How does it work? And how can you implement it into your business model?

SEO is an algorithmic system that uses keywords from searches to pull a number of relevant web results. For example, if …