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Social Media Marketing & PR Firms

The power that social media has over consumers should no longer come as a surprise. It’s the method a large percentage of the population communicates, digests the news, and shops. Therefore, it is more important than ever for businesses to have a clear and powerful brand on social media via a social media marketing …

The PR Boutique Celebrates 15 Years with Client Roster Wins

The PR Boutique celebrated its 15th anniversary this month with a festive “Crystal Ball” party at B.B. Lemon in downtown Houston. The restaurant’s intimate terrace was filled with friends, family, current and past clients dating as far back as the firm’s inception in 2004. Surrounded by good company, guests enjoyed signature crystal martinis, light …

Social Media Marketing: Building Your Voice through Engagement

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, LinkedIn and Pinterest. Engagement can also mean how much other accounts interact with yours. The …

Title Tags

SEO Tip: Create Great Title Tags – 2018 Guide

Although there are virtually limitless ways to improve your search ranking, one of the most effective ways to increase your rank is actually easy: create keyword-rich title tags.

What is a title tag?

The title tag is the line of text at the top of your web browser above the web address.

Why is the title tag …

social media marketing

How to implement effective social media marketing

In today’s world, social media marketing is a vital component of a successful public relations campaign. As we develop social media marketing campaigns at The PR Boutique, there are three things we aim to create: engaging content, shareable content, and relevant content. These three factors help create content that stands out to the public …

market pinterest

Market with Pinterest

Market with Pinterest
Pinterest is the new social media darling on the web, but do you know how to start market with Pinterest?

Should your business even be using Pinterest?

To find out, follow these tips and tricks to get started with the newest social site that has the potential to drive enormous amounts of traffic and …

THE PR BOUTIQUE EXPANDS WITH NEW AUSTIN OFFICE

The PR Boutique announces the opening of its’ new office in Austin, TX.
Co-principle Gretchen Brice spearheads the new office where the company will serve a variety of clients in the Austin and San Antonio areas.  Located at Westbank Drive and Bee Caves Road, the expansion office will begin serving clients immediately.

Created by founders Karen …

Partnering with Bloggers to Increase Client Exposure

How Can PR Boutique Increase Client Exposure?
PR professionals encourage clients to give us creative freedom to come up with innovative marketing tools that will be most effective in this day and age. The Internet rules the world and the traffic among blogs and social media has never been stronger!

At The PR Boutique, we took …

Social Media Strategy: Write for “Buyer Personas”

In this new world of social media marketing, it can be difficult to know what type of content to post on your blog, Facebook, Twitter, etc. This post is meant to help you create better content for your audience.

The first step is easy. Make sure your content is relevant to your area of expertise. …

5 Tips to Improve your Social Media Strategy

Navigating new social media can be confusing. Between tweets, Facebook posts, Foursquare check-ins, and YouTube videos, your message can get distorted by all the many outlets available these days to share information. It is important to deliver a focused and strategic message that puts your company’s best “tweet” forward. Here are five tips to …