Luxington Boutique Goals and Objectives


Luxington Boutique is a contemporary women’s showroom offering unique brands and elevated styles owned and operated by native Houstonian, Terin Matlock. Opened in the summer of 2016, Luxington Boutique has already become a mainstay in Houston’s upscale Galleria area. The specialty store offers Houstonians an exclusive selection of fashions coupled with expert styling advice. Luxington Boutique is the retail destination for the effortlessly chic and fashion-forward.



  • Introduce Luxington Boutique to new audiences in Houston
  • Build brand awareness and create excitement around Luxington Boutique  
  • Secure media placements through strategic pitches centered around in-store happenings and events
  • Position Luxington Boutique representatives as business and retail leaders
  • Utilize community efforts, business outreach, and event marketing to increase awareness of Luxington Boutique and create beneficial partnerships



Though Luxington Boutique is a unique shopping and style experience, the storefront needed strong differentiators from established, like-minded Houston retailers. The PR Boutique assisted in creating and perpetuating those alongside building meaningful and long-lasting relationships with customers and influencers.  



  • The PR Boutique facilitated a relationship between Luxington Boutique and Houston Tidbits by coordinating an exclusive “Galentine’s Day” event for Houston Tidbits Front Row members that yielded over 100 interactions including RSVPs and consisted of a manicure station with Paloma Nails, complimentary bites from North Italia and a custom Snapchat filter.