Richardson Goals and Objectives


The Richardson at Tarrytown is a sophisticated boutique-style residential rental community that is the only one of its kind located in Central Austin. Designed by award-winning Austin-based architectural firm, Dick Clark + Associates, The Richardson is located at 3215 Exposition Blvd in the heart of Tarrytown and offers one, two, and three-bedroom floor plans ranging from 1,208 to 2,957 square feet. The coveted property boasts 27 stairless living units, an array of amenities, and unmatched privacy in a resort-style setting. The Richardson at Tarrytown hired The PR Boutique Central Texas to build brand awareness through event marketing, social media management, community positioning, and media relations.



  • Craft The Richardson at Tarrytown message
  • Introduce The Richardson at Tarrytown to target audiences
  • Secure media placements through strategic pitches
  • Generate awareness through grand opening events
  • Grow The Richardson at Tarrytown brand awareness through social marketing


The Richardson at Tarrytown did not conduct a strong proactive pre-leasing public relations or advertising campaign.  Because the development is located in a residential neighborhood, there were a lot of misconceptions and misunderstandings among the Tarrytown residents.  Prior to being retained, a local paper printed several articles highlighting gross inaccuracies about the sophisticated rental community.



    • During The Richardson at Tarrytown’s inaugural three months, the property opened with a bang to a targeted group of more than 200 guests
    • Award-winning, world-renowned rug designer, Kyle Bunting, made a guest appearance at the grand opening event.
    • During the first three months, the property’s Facebook page grew more than 500 percent and The Richardson’s Instagram grew more than 100 percent.
    • The sophisticated rental residential community enjoyed a cover story in Tarrytown Living, substantial coverage in Austin Business Journal, Community Impact, Multi-Housing News,, and Curbed Austin.  An op-ed appeared in the West Austin News.
    • The Richardson developed strong community ties through strategic partnerships with the West Austin Youth Association and Rotary Club of West Austin.


  • As a result of The PR Boutique’s media outreach, features have been secured:
  • Community Impact, March 31, 2017
  •  New Tarrytown residential rental units to be ready by summer



  • Multi-Housing News, April 3, 2017



  •, April 4, 2017



  • Curbed Austin, April 4, 2017



  • Multi-Housing News, May 16, 2017



  • InFluential Magazine, May 11, 2017


          • The Richardson at Tarrytown Announces May 25 Grand Opening


  • Austin Business Journal, May 11, 2017



  • Community Impact, June 12, 2017




“You all are great! You nailed it.” The Ricahrdson at Tarrytown Developer