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PR Professional Advice: Getting into the industry
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A Recipe for Success Musings from Talented Women in PR

Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN

At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious – that is until I saw a sign in the distance. Like a bright orange W or bucktoothed beaver billboard on the horizon, an opportunity to intern at The PR Boutique was the welcome sight I had been looking for. While some may not consider interning after college their ideal situation, I can say that my time interning at The PR Boutique has been one of my most valuable post-grad experiences. I’ve not only learned essential PR skills such as conducting research for clients, compiling lists of media mentions, and writing press releases, I’ve also found a renewed sense of confidence, direction, and motivation.

During my two months learning from truly capable and driven PR agency professionals, I was able to see just how much work goes into telling each client’s story and cultivating their relationships within the community. Just as the production crew works long hours behind the scenes to ensure that a performance goes smoothly, I was able to be a part of a team of publicists who help clients stand out while gracefully juggling a whirlwind of responsibilities. At The PR Boutique, I’ve gotten to experience a little bit of everything: assisting with event planning, researching key audiences, and writing posts to suit a variety of clients. It’s been exciting to participate in a multitude of activities just as diverse as our list of clients. Through it all, I was fortunate to be working with a team that wanted to support me and nurture growth.

I now feel I can walk with assurance and purpose knowing I’ve gained skills and relationships to propel me forward. As I continue my journey pursuing my passion, I’m so thankful that I was able to stop at The PR Boutique along the way. Even though I don’t know exactly what the future holds, I feel refreshed and equipped to tackle new challenges. Whatever the next opportunity is, I’m ready.

 

By Rachel Lew

June 11, 2018

 

 

 

 

 

 

 

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A Recipe for Success Musings from Talented Women in PR. At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain b


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