Need a Media Maven! Of course, you do.
Our team of PR experts knows that a successful pitch starts with building and maintaining relationships with media contacts. Here are some tips:
-Do your homework. Make a list of all local media outlets. Research who covers each beat and determine which is the best fit for your client. Include media contact’s name, email address, phone number and office address in your list.
-Say hello. Reach out to producers, editors, writers or bloggers by phone or email and say hello. Tell them your current client base and how they prefer to receive information.
-Love spreadsheets. Create a master media list and take notes!
-Not a one-way street. Constant communication is key. Don’t just reach out when you have a pitch.
-Pitch new stories ideas. Get your media contacts interested in your clients. If you spark their interest, it will most likely lead to placements.
-Coffee and conversation. Entertain your new friend! Invite them to an agency event or treat them to a cup of Joe.