A PR Boutique publicist takes the time to formulate achievable goals with their clients. For example: landing an editorial feature in a specific publication, securing media coverage on a national level or generating brand awareness through influencer partnerships. A publicist invests time in creating lasting relationships with key media contacts, local influencers and community organizations. It is beneficial when hiring a publicist to create a connection between your business and news assignment directors, news anchors, bloggers, influencers, editors, radio hosts and producers. They know how to craft a brand’s message, formulate a strategic media pitch, deliver an alluring yet informative press release to catch the media’s attention and most importantly, secure coverage.
When wondering if it is time to hire a publicist it is also important to recognize what content or story your brand has to offer. Once content is established and a marketing strategy is in place a publicist is the final piece of the promotional puzzle. A publicist will create a company’s electronic press kit and establish a strategic timeline of segmented media pitches to ensure your business receives proper media coverage. A PR Boutique publicist will not only help promote your brand and generate publicity, but also help discover target audiences, generate a following and foster community relationships.
What do you think?
Is it time to hire a publicist?