How do you prepare your clients for the all important interview with the media? Media interviews are intimidating for even the most savvy. Interviews with the media should be approached seriously, as they will impact your business. PR experts from our team provide a media interview checklist to prepare our clients. For example, below are our top 5 interview tips from a PR expert to ensure our clients are prepared for their media interviews.
1. Be prepared for the media interview
Before each media interview, The PR Boutique provides each client a media confirmation. That is to say, this is a “cheat sheet” for the upcoming interview. It contains the date, time and location of the interview, the journalist’s bio and a list of potential questions. Though we may not know exactly what the reporter will ask, we still walk in knowing about the interviewer and possible conversation topics.
2. Practice your interview responses
Many journalists do not send questions in advance, but that doesn’t mean you can’t practice! To prepare for the media interview, you must practice. That is to say, record yourself prior to the interview. Play the recording back to hear where you stumbled or were unclear. Make note of your posture and hand movement to ensure it all looks natural.
3. Keep your interview answers short and sweet
To make your point in your media interview, keep your answers short. Long and lengthy responses do not provide an answer to the question asked. Use the bullet points provided from the PR expert in the media confirmation. Keep your answers concise and to the point. As a result, your audience will stay engaged.
4. Don’t over-coach when preparing for an interview
Practice for your interview, but don’t overdo it. As the PR expert prepares you for your interview, it is important to be comfortable with your material. As a result, you will not sound rehearsed. Memorized responses can make you frazzled if you are asked something you were not expecting. Also, this can sound unnatural. You are more likely to stumble over your words if you are trying to get every word correct rather than trying to make a certain point. Reporters and anchors are great at creating a relaxed environment. Your job is to make your points and keep it conversational.
5. Be confident when speaking with the media
Interview tips from PR experts above all is to stay confident. After all, you are the expert on this topic!
For inspiration, check out our client, Derek Potts, in his interview regarding one of his cases: http://www.fox26houston.com/good-day/morning-news/houston-attorney-sues-hotels-in-a-sex-trafficking-case-involving-a-15-year-old