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The Importance of Influencers (PR Professional’s Advice)

Social media marketing is an integral part of a well-rounded public relations plan. In the current digital age, the niche sector of influencer marketing is vital in maintaining an effective public relations strategy. For the first time, a strong presence on social media is worth more than traditional, expensive advertising space. Coupled with a variety of marketing tactics across a variety of platforms, influencers provide an easy way to gain an audience’s attention and trust

What makes an influencer an influencer?

Influencers are assets in online media, having gained recognition and respect from their numbers of followers. They can be found in many popular internet niches, including social media, YouTube, blogs, and other online communities. Curating an “image” takes dedication and hard work, and influencers are valuable because they already have an audience. 

Do your research before partnering with an influencer to ensure they have an authentic following. There are several ways to check if an influencer has authentic followers. Check out a few of them on this Hello Social blog

Influencer Marketing: The Power of Social Media Influencers 

Influencers are automatically considered extremely credible to their audiences. Due to the fact, that most already block out the mass of advertising on the internet. On the other hand, the expertise of influencers gives that same advertised product more credibility and real-world interest.

Another important aspect of utilizing influencers is access to a large, qualified audience. Creating a partnership with an influencer will promote your brand while gaining traffic to your website. Word-of-mouth messages from an influencer helps to further increase awareness and reach of your message.

Producing high-quality content to bolster engagement of your product, person, or brand is a critical part of providing public relations. Since influencers are already aware of their niche audience, they are experts at creating interesting content for their viewership. They can effectively market the brand to deliver the most impact.

Given the enormous quantity of topics on social media, influencers are a resourceful way to target specific groups. Bloggers and influencers provide guidance on how to best access audiences in skincare, travel, fashion, cuisine, and more. Influencers promote your topic or service on their preferred social media mediums. They also link the product, service or brand to their story or profile. This gives the blogger a chance to sample and review your product in real-life, ensuring the audience’s engagement and trust.

Ways to engage influencers!

An easy way to interact with both influencers and their audiences is to host a partnership for a giveaway. Your public relations team provides a specific reward or experience to be featured on an influencer’s feed, story, blog, or web page. The influencer then lists guidelines to be eligible for the promotion. Typically, this includes the stipulation of following your client’s account and potentially other influencers and tagging their friends. This inspires the audience to engage with this post while bringing in new audiences. The more eyes you’re able to get on your product or service, the more marketable your firm is to the larger community. The audience also feels like they have a personal stake in your service, which increases trust of your public relations’ brand.

Events are also a wonderful way to gain the attraction of influencers and their audiences. Popular influencers increase attendance, interest or post-event press coverage when they attend exclusive parties, grand openings and other events. This also helps your client’s business be seen by a wide number of viewers in a positive, exciting way. The audience feels apt to have the same experience as their trusted influencers, further encouraging them to visit a business.

Your Brand and Influencer Marketing

Finally, working with influencers increases your brand’s value by introducing your work to thousands of people. As more people engage with your brand, the more likely it is for potential customers to be exposed to it.