Public Relations Firm To Plan A Groundbreaking Event
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Learning from PR Professionals Through Internships

You can throw the best event of the year but if you don’t have the pictures to prove it-how will anyone know? Photography is one way to ensure that every moment of your fabulous event is documented. Good photos can capture the success of an event but great images can be sent to the media for post press coverage. Event photos can also be used in documents to show the success of your event to potential sponsors and attendees for next year.

Here are some tips on selecting the perfect photographer to shoot your event.

What is your budget?
Pricing can be a maker or breaker when choosing a photographer. Knowing the budget set for photography by your event planners or committee is key when beginning your research. Understand the levels of each package the photographer offers and the pricing of additional services provided by the company such as editing and processing.

Does their work work?
Liking the work of your photographer is key. Conduct research to make sure the photographer has experience with a similar environment.  For instance, you do not want to hire a photographer for a social event whose expertise is portraits. Determine what your mission of photography is and ask yourself can their general style give me that?

Be in the Picture

An important question to ask your photographer is if he/she takes names of those in the photos. If not, designate a publicist to accompany the photographer and capture the names of those photographed. This will ensure there are no misspellings and make it easier to submit the photos to the media.  Make a list of any must-have shots of the venue or guests and point them out to the photographer at the beginning of the night.

Turnaround Time

If your publicist will be sending your photos to the media, it is important to know submission guidelines and deadlines. Be sure and set a date with your photographer of when you will receive the photos, as to not miss any media opportunities. Ask how long the photographer will take for editing and how you will be receiving the photos-CD, website, flash drive?

After you’ve secured the perfect photographer, you can sit back, relax and enjoy your event knowing that your guests and event elements are being successfully documented.


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Learning from PR Professionals Through Internships. Picking the Perfect Event Photographer. After you’ve secured the perfect photographer, you can s

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