Listing Management: Why It’s Important For Your Company (September 2020)

Listing management is a key resource in the local business owner’s toolkit. They allow you to keep your business’s information up to date, and they improve your internet rankings by creating mentions across the internet.

What is a listing?

Listings, also known as a business directory, are a website or printed list of information that sorts into specific categories. They are a great way to find new customers and promote your business and help businesses keep frequent customers in the know with any changes to business hours and services offered. Businesses can be categorized by type, location, activity or size.

Types of listings

One of the larger listing sites is Yelp. One way Yelp works is by organizing the type of business (i.e. Places for Brunch) by location (i.e. Houston). These categories work similarly on other sites. Another popular and well-known listing site is Google, which allows your business’s information to be easily viewable through Google Search and Google Maps.

In addition to finding new business, they can be used to update your business information for repeat customers. Online listings can be used to add new or changed business hours and allow companies to easily communicate current or new products and offers.

Listings are also a great way to get tourists and travelers to visit your business. The VisitHouston website provides Houston business recommendations to travelers. As conferences and vacations resume, they can be sure your business is on someone’s “must-see” list.

How are listings beneficial?

Listings are a small action that can have a large impact on your local business. According to Learning Hub, 82% of people “use their phones to conduct ‘near me’ searches.” Having your information updated and accurate across all listing sites is vital to keep your company at the top of local results. A few small edits can direct new customers to your business and help tourists support locally owned businesses during travel.


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Listing Management: Why It’s Important For Your Company (September 2020). Category Houston Pr, Tags Listing, Listing Management, Listings

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