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hire a publicist

When To Hire A Publicist

There comes a time when nearly every business owner finds themselves asking when is the right time to hire a publicist. This question typically indicates one of two things. Either your company is not necessarily in need of a publicist but it could benefit from new and creative ways to attract business and media …

5 Ways to Reach your Public Relations’ Goals (Advice from The PR Boutique )

Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …

community involvement

Ways To Boost Community Involvement

As a business or public figure, community involvement is important for maintaining your presence and increasing brand recognition. There are several ways to boost your community involvement, but it is important to consider events and opportunities that are relevant to your target demographic and will make the most sense for your business’ growth. Below …

reputation management

Social Media Reputation Management

With the widespread use of social media, it can be difficult to control the flow of negative news or information. When situations arise that threaten the reputation and livelihood of a company or person, a PR firm can step in to implement reputation management. There are several approaches that can be taken to repair …

pr team

Public Relations: Timing Is Everything

In PR, timing is everything. There is an art to knowing when to pitch, follow up, and even scrap a story. One of the biggest issues we face as a firm is on-boarding with someone who has jumped the gun on an announcement. For a business getting off the ground or a long-standing company …

PR Professional

YOU BETTER WORK, PITCH – (How to write an effective media pitch 2019)

The most challenging aspect of PR is the pitch to attract media attention. It’s easy to copy and paste a previous pitch and tweak it. However, this process quickly becomes stale. As a result, approach each new media pitch with a fresh mindset. In addition, stay future-focused, do research and get creative. So, I …

Why You Need More Than Traditional PR

Like most things in today’s society, the PR landscape is rapidly evolving thanks to the advancement of technology. Traditional PR methods are no longer effective meaning businesses and PR firms need to find creative and high-tech ways to get the word out. Most clients’ gut reactions are that this change makes things complicated and …

Hiring A PR Firm For A Grand Opening

Opening a new business is an exciting time and if thoughtfully planned, it can even be a newsworthy happening. Working with a PR firm to help launch your business into the market is a great way to ensure the word gets out.

If you plan on hosting a grand opening event at your new …

Social media management

Effective Social Media Management [PR Pro’s Guide + Case Study]

How to Maximize Your Social Media Presence

By Emma Scofield – Intern at The PR Boutique HoustonR

STAY RELEVANT

Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to execute an effective social media plan. Therefore, a strong public relations agency such as The PR …