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In The News

When Should You Hire A PR Firm?

Hiring a PR firm for your business or brand can seem daunting. You’ve worked incredibly hard to craft your brand and it can be scary to pass the reins over to a PR team. Before taking the plunge and …

Social Media Marketing: Building Your Voice through Engagement

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, …

What Makes a Top PR Firm

No matter what your industry our how large your business, choosing a PR firm is a big decision. There are several factors to consider and some key things to look out for when searching for a top PR firm …

PR Packages For Small Businesses

PR comes in all shapes and sizes and should never be approached as “One Firm Fits All”. For example, a small business that’s just getting started does not require the same man-power a statewide franchise requires. As a business …

Emily Tracy

Emily Tracy Account Coordinator 
As an account coordinator for the Austin office, Emily has a unique communications background with expertise in government affairs and the non-profit sector.  Prior to joining The PR Boutique, she worked as the external affairs assistant …

Ready to hire a publicist?

Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time?  The following three exercises can help you determine …

need PR Agency

CRAVING Attention: Do I need a PR Agency?

When do you need a PR AGENCY? Well, one client recently reached out with a situation and how to handle it. In June 2018, CRAVE commemorated their 10thbirthday with a giant cupcake that serves 8 to 10 people and a …

Earned Media

The Benefits of Earned Media to Your Small Business

As compared to paid advertising, earned media is more valuable to reach consumers as it is more genuine and reliable in a world full of paid-for advertising clutter. Not only is earned media or editorial content more dependable from …

pr agency for startups

PR Agency for Startups

When launching, startups are in need of immediate brand awareness and audience growth, especially when competing against other industry giants. As a startup, it is important to establish your business or service early on against your industry’s competitors. Gaining …