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Media placement

YOU BETTER WORK, PITCH-PR Professional Guide

A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the Houston and Texas media. It’s easy to copy and paste a previous pitch and tweak …

Is it time to hire a publicist

Is It Time To Hire A Publicist?

 Whether you are a new business seeking to boost brand awareness and generate buzz or a company that needs to take a campaign to the next level, you may be facing the question, “is it time to hire a publicist?” A publicist can help boost a business in a multitude of areas such as …

PR agency essentials

PR AGENCY ESSENTIALS: Refresh, Reset, Recharge

Working in a fast-paced PR agency today can be full of highs and lows. One minute I’m mingling with Houston’s top media and influencers at an event and the next I’m back to square one with a media pitch that was supposed to grab media’s attention – and didn’t. Here are three simple ways I …

Title Tags

SEO Tip: Create Great Title Tags – 2018 Guide

Although there are virtually limitless ways to improve your search ranking, one of the most effective ways to increase your rank is actually easy: create keyword-rich title tags.

What is a title tag?

The title tag is the line of text at the top of your web browser above the web address.

Why is the title tag …

Think Outside the box

Think Outside the Box – Definitive Guide to Grow Brand Awareness

Need to think outside the box? When a PR agency finds a media relations strategy that works, it’s easy for it to become a template applied to every client.

Here is the deal! While this cookie-cutter approach may generate some results, it gets tired fast.

Challenge yourself and your team to think creatively, not conveniently. Below are …

Market Square Pool

Market Square Tower to Boast Pool with a View

Market Square Tower Pool

Apartments in the new Market Square Tower will have wood floors, oversized bathtubs, and custom closets. But what will stand out most about the building isn’t in any of the units?

When it opens later this year, the 40-story tower will have a rooftop pool with a see-through bottom that extends …

A Recipe for Success Musings from Talented Women in PR

5 Amazing and Talented Women in PR (whole)
1 Student (male), Hispanic for flavor
2 teaspoons of Nerves
1 cup of Confidence
1 lb. of Talent, ground

Start with the Student—in this recipe; we used Marcos Gonzalez, PR intern from the University of Houston.

Make sure the Student is determined and ready to learn. Begin by …

social media marketing

How to implement effective social media marketing

In today’s world, social media marketing is a vital component of a successful public relations campaign. As we develop social media marketing campaigns at The PR Boutique, there are three things we aim to create: engaging content, shareable content, and relevant content. These three factors help create content that stands out to the public …

right PR Agency

How to chose the right PR Agency for your brand

How to chose the right PR Agency.
As a top PR agency, with offices in Austin, Houston, and San Antonio, we know how important it is to hire a firm that is the right fit for your company and brand. At the PR Boutique, we service a variety of clients and pride ourselves on being …