LOADING CLOSE

Angela Cordova Promoted to Senior Director of Accounts

After a year as an intern and more than two years as an account executive, Angela Cordova was recently promoted to Senior Account Executive. She is a native Houstonian bringing a strong communications background to The PR Boutique with experience in event planning and marketing prior to joining the team. Working primarily with restaurants …

PR Packages For Small Businesses

PR comes in all shapes and sizes and should never be approached as “One Firm Fits All”. For example, a small business that’s just getting started does not require the same man-power a statewide franchise requires. As a business grows so does the need and priority for media relations. At the outset, social media …

Emily Tracy

Emily Tracy Account Coordinator 
As an account coordinator for the Austin office, Emily has a unique communications background with expertise in government affairs and the non-profit sector.  Prior to joining The PR Boutique, she worked as the external affairs assistant for a Texas-based mental health non-profit. 

 Emily graduated from The University of Texas at Austin with …

Ready to hire a publicist?

Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time?  The following three exercises can help you determine if you are ready to hire a publicist.

You Have News To Report: Ask yourself …

CRAVING Attention: Do I need a PR Agency?

When do you need a PR AGENCY? Well, one client recently reached out with a situation and how to handle it. In June 2018, CRAVE commemorated their 10thbirthday with a giant cupcake that serves 8 to 10 people and a multitude of throwback flavors dating back to the very beginning of the cup “cakery”.

Upon debuting …

The Benefits of Earned Media to Your Small Business

As compared to paid advertising, earned media is more valuable to reach consumers as it is more genuine and reliable in a world full of paid-for advertising clutter. Not only is earned media or editorial content more dependable from a consumer’s viewpoint since it is written from an outsider’s perspective, but it saves you …

PR Agency for Startups

When launching, startups are in need of immediate brand awareness and audience growth, especially when competing against other industry giants. As a startup, it is important to establish your business or service early on against your industry’s competitors. Gaining positive media coverage can be the golden ticket to taking your startup to the next …

Inspired and Directed: From A Public Relations Intern

Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious …

Benefits of Hiring a PR Firm

There are many benefits of hiring a PR firm. Whether you are a new company, brand or looking to generate buzz, a solid public relations campaign makes your business or event newsworthy. News coverage is something that advertising dollars cannot buy, and it reaches people in a way that is informative instead of intrusive. …

YOU BETTER WORK, PITCH-PR Professional Guide

A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the Houston and Texas media. It’s easy to copy and paste a previous pitch and tweak …