In The News

Pitch Perfect: The Science of Media Relations

Most publicists will tell you that they hate math. Math, science, formulas: these things make them cringe. Rather, we are communicators, innovators, relationship-experts and artists. We are the right brain to your left.

But, there is a certain kind of …

THE PR BOUTIQUE EXPANDS WITH NEW AUSTIN OFFICE

The PR Boutique announces the opening of its’ new office in Austin, TX.
Co-principle Gretchen Brice spearheads the new office where the company will serve a variety of clients in the Austin and San Antonio areas.  Located at Westbank Drive …

Sticky Wisdom: A Creative “Revolution”

Got a problem that needs a creative solution? Check out Sticky Wisdom: How to Create a Creative Revolution at Work. Written by the folks at ?WhatIf!, a leading innovation consultancy headquartered in the UK, it’s an easy read that …

To Be a PR Rockstar, Create a Rockstar

Think PR is Glamorous? Think Again.

I can’t tell you how many resumes we receive each week from recent graduates wanting to embark on the glamorous lifestyle of a public relations professional. If you’ve seen the new reality show on …

Partnering with Bloggers to Increase Client Exposure

How Can PR Boutique Increase Client Exposure?
PR professionals encourage clients to give us creative freedom to come up with innovative marketing tools that will be most effective in this day and age. The Internet rules the world and the …

PR vs. Advertising – What’s the difference?

So what’s the difference between public relations and advertising?

The two industries are different even though they’re commonly confused as being the same. Advertising can employ over the top techniques to get attention, while successful PR campaigns require more restraint. …

Giving Back Is The New Black

Giving back to the community can seem time consuming and cost inefficient for a business. But have you ever considered that it could bolster your company and create new connections.  Here are a couple of reasons why your business …

5 Tips to Improve your Social Media Strategy

Navigating new social media can be confusing. Between tweets, Facebook posts, Foursquare check-ins, and YouTube videos, your message can get distorted by all the many outlets available these days to share information. It is important to deliver a focused …