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right PR Agency

How to chose the right PR Agency for your brand

How to chose the right PR Agency.
As a top PR agency, with offices in Austin, Houston, and San Antonio, we know how important it is to hire a firm that is the right fit for your company and brand. At the PR Boutique, we service a variety of clients and pride ourselves on being …

Hillary McCleod

#nervousbutexcited BY Hillary McCleod

#nervousbutexcited BY Hillary McCleod, intern with The PR Boutique Austin
In March I accepted an internship in a city I had never been to that was 1332 miles away from my small hometown in North Carolina. Although internships only last for the summer, I decided to take a chance.

I gathered up my belongings and moved …

X Games Austin

Embrace Your Inner Weirdness at Austin’s Upcoming Events

Texas’ most active city has plenty of fun events for all ages during the month of June.

From music to action sports to festivals, Austinites are in for a fun and busy June. So hold onto your seat as you read about the upcoming events this splendid city has to offer.

For the music lovers out …

pr team

Media Mavens

Need a Media Maven!  Of course, you do.

Our team of PR experts knows that a successful pitch starts with building and maintaining relationships with media contacts. Here are some tips:
-Do your homework. Make a list of all local media outlets.  Research who covers each beat and determine which is the best fit for your client.  …

Austin Public Relations

Austin by April

Austin April List of Fun!
As Texas publicists, part of our job is to stay informed about local events. Here comes Austin in April.

It ensures we don’t schedule anything important that might conflict and gives us a chance to mingle with fellow professionals and journalists. And, perhaps most importantly, it allows us to stay involved …

good ideas

A Good Idea for Good Ideas

In Public Relations we are constantly required to come up with creative ideas for our clients. It’s part of the thrill of working in PR. However, generating ideas is not limited to the creative professions. It applies to entrepreneurs and business people in even the banalest professions. So we thought we’d share with you …

market pinterest

Market with Pinterest

Market with Pinterest
Pinterest is the new social media darling on the web, but do you know how to start market with Pinterest?

Should your business even be using Pinterest?

To find out, follow these tips and tricks to get started with the newest social site that has the potential to drive enormous amounts of traffic and …

Perfect Party

PUMPS AND A PLAN: A PR Girl’s Guide to the Perfect Party

One of the things I love most about working in public relations is getting to host fabulous events on behalf of clients.

If there is one thing I’ve learned through party planning it’s that a PR girl needs a few key things to pull off a perfect party.

This list includes a great team, a detailed plan, …

Pitch Perfect: The Science of Media Relations

Most publicists will tell you that they hate math. Math, science, formulas: these things make them cringe. Rather, we are communicators, innovators, relationship-experts and artists. We are the right brain to your left.

But, there is a certain kind of science that allows us to shine – the science behind each successful media pitch. There …