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Embrace Your Inner Weirdness at Austin’s Upcoming Events

Texas’ most active city has plenty of fun events for all ages during the month of June.

From music to action sports to festivals, Austinites are in for a fun and busy June. So hold onto your seat as you read about the upcoming events this splendid city has to offer.

For the music lovers out …

pr team

Media Mavens

Need a Media Maven!  Of course, you do.

Our team of PR experts knows that a successful pitch starts with building and maintaining relationships with media contacts. Here are some tips:
-Do your homework. Make a list of all local media outlets.  Research who covers each beat and determine which is the best fit for your client.  …

Austin Public Relations

Austin by April

Austin April List of Fun!
As Texas publicists, part of our job is to stay informed about local events. Here comes Austin in April.

It ensures we don’t schedule anything important that might conflict and gives us a chance to mingle with fellow professionals and journalists. And, perhaps most importantly, it allows us to stay involved …

good ideas

A Good Idea for Good Ideas

In Public Relations we are constantly required to come up with creative ideas for our clients. It’s part of the thrill of working in PR. However, generating ideas is not limited to the creative professions. It applies to entrepreneurs and business people in even the banalest professions. So we thought we’d share with you …

market pinterest

Market with Pinterest

Market with Pinterest
Pinterest is the new social media darling on the web, but do you know how to start market with Pinterest?

Should your business even be using Pinterest?

To find out, follow these tips and tricks to get started with the newest social site that has the potential to drive enormous amounts of traffic and …

Perfect Party

PUMPS AND A PLAN: A PR Girl’s Guide to the Perfect Party

One of the things I love most about working in public relations is getting to host fabulous events on behalf of clients.

If there is one thing I’ve learned through party planning it’s that a PR girl needs a few key things to pull off a perfect party.

This list includes a great team, a detailed plan, …

Pitch Perfect: The Science of Media Relations

Most publicists will tell you that they hate math. Math, science, formulas: these things make them cringe. Rather, we are communicators, innovators, relationship-experts and artists. We are the right brain to your left.

But, there is a certain kind of science that allows us to shine – the science behind each successful media pitch. There …

THE PR BOUTIQUE EXPANDS WITH NEW AUSTIN OFFICE

The PR Boutique announces the opening of its’ new office in Austin, TX.
Co-principle Gretchen Brice spearheads the new office where the company will serve a variety of clients in the Austin and San Antonio areas.  Located at Westbank Drive and Bee Caves Road, the expansion office will begin serving clients immediately.

Created by founders Karen …

Sticky Wisdom: A Creative “Revolution”

Got a problem that needs a creative solution? Check out Sticky Wisdom: How to Create a Creative Revolution at Work. Written by the folks at ?WhatIf!, a leading innovation consultancy headquartered in the UK, it’s an easy read that breaks down the barriers to creativity. For those of us that aren’t naturally creative geniuses, …

To Be a PR Rockstar, Create a Rockstar

Think PR is Glamorous? Think Again.

I can’t tell you how many resumes we receive each week from recent graduates wanting to embark on the glamorous lifestyle of a public relations professional. If you’ve seen the new reality show on MTV, “The Spin Crowd”, you’d think we’re all Hollywood partygoers and fashion divas with cocktails …