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PR vs. Advertising – What’s the difference?

So what’s the difference between public relations and advertising?

The two industries are different even though they’re commonly confused as being the same. Advertising can employ over the top techniques to get attention, while successful PR campaigns require more restraint. Here are some clear differences:

• Public Relations is a field concerned with creating good will …

Giving Back Is The New Black

Giving back to the community can seem time consuming and cost inefficient for a business. But have you ever considered that it could bolster your company and create new connections.  Here are a couple of reasons why your business could stand to benefit from becoming BFF with a non-profit organization.

1)   Connections

By creating close …

5 Tips to Improve your Social Media Strategy

Navigating new social media can be confusing. Between tweets, Facebook posts, Foursquare check-ins, and YouTube videos, your message can get distorted by all the many outlets available these days to share information. It is important to deliver a focused and strategic message that puts your company’s best “tweet” forward. Here are five tips to …

Tales from the Travels

This summer, our love of travel, food, fashion, and adventure got us away from our Houston and Austin desks and off to some amazing locales! Check out where The PR Boutique ladies vacationed to unwind, recharge and get our creative juices flowing.

 
Emily – Na Pali Coast, Kauai, Hawaii

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Hiking in the Nā Pali Coast State Park to a waterfall and swimming with sea turtles on Poipu Beach.

Next vacation spot you will visit: Las Vegas
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Gretchen – Kalahari Desert Africa

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Camping under the starts in the center of the Kalahari Desert Salt Pans

Next vacation spot you will visit: Utah with my husband and step sons
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Kendall – Santa Barbara, California

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Riding bikes along the coast and keeping my head on a swivel for celeb sightings, even though I had no luck!

Next vacation spot you will visit: The Dominican Republic for a destination wedding/family vacation!
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Laura – New York City, New York

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Seeing New York for the first time and walking the High Line!

Next vacation spot you will visit: The Park family has had a South Africa trip in the works for about 10 years now. I’m going to take a cue from Gretchen and see if I can get this African Safari to finally happen!
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Karen – Rape Seed Field – Lower Slaughter, Cotswold’s, England

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Favorite part of your trip: Not being on a timetable and enjoying time with my husband

Next vacation spot you will visit: A trip to Marfa, TX and then back to the Cotswolds! So much more to see.

 

Keep Austin Wired: 7 Austin iPhone Apps

What keeps PR pros up-to-date on the latest news and trends? Mobile apps! And Austin’s got apps for days. The PR Boutique’s Principal Gretchen Brice stays in the know and tech-savvy with the following Austin-based applications.

Statesman – Breaking news from the local newspaper, The Austin American – Statesman, this app sends alerts straight to …

A Social Science

In today’s social-media-obsessed world, businesses strive to be mentioned, liked, favorited, retweeted, followed and pinned just to stay relevant.

Marketing brands through social media sites like Twitter, Instagram, Pinterest and Facebook is vital for a business to stay connected to the consumer. Many of our Houston and Austin public relations clients look to us to …

Say Cheese! Picking the Perfect Event Photographer

You can throw the best event of the year but if you don’t have the pictures to prove it-how will anyone know? Photography is one way to ensure that every moment of your fabulous event is documented. Good photos can capture the success of an event but great images can be sent to the …

PR and the Media: The Best of Frenemies By Rachel Black

Houston intern, Summer 2014

As a PR major, the bulk of your classes focus on journalism. From day one, professors tell you the relationship between public relations and the media is a dependant and precarious one. One day we can be on the best of terms and the next be on the defensive depending on …

From New York to Houston, with Love by Danielle Rosegarten

As a 21-year-old from the suburbs of New York City, it is safe to say that I am used to handling a fast-paced lifestyle involving multi-tasking on a daily basis. Ever since I was a little girl, I have been obsessed with television – everything about it. I would come home from school every …

New Website Launched!

We are excited about launching our new website! We’ll be working out the kinks over the next week. So let us know what you think!