Media Relations

We Know The Media.
The Media Knows Us.

Bottom line Media Relations are important! No matter how compelling, inspiring, or persuasive your story, it’s going nowhere if the right people don’t hear it. That’s why top marketing firms, advertising companies, and PR agencies invest massive amounts of time and effort cultivating their relationships with the media. At The PR Boutique, we have deep and broad ties to the leading members of the print and broadcast media, including newspapers, magazines, trade publications, radio, and television. When we call, they answer the phone.

Print and broadcast media once were king, but in today’s world, people increasingly rely on the Internet to get their news. Whether you’re looking for PR agencies to market a product or service, educate the public about an issue, or enhance your brand, reaching your target audience is a matter of planning and commitment. We don’t just throw some content up on the Web. The PR Boutique’s savvy media specialists in Austin, Houston, and San Antonio take the time to create a print, broadcast and or digital strategy that dovetails with your larger marketing and business plans and helps drive them. We artfully frame your story and pitch it in a way that grabs attention, builds interest and enhances your brand.

As one of the top marketing firms in Texas, we know how to give your story legs. We have an insider’s knowledge of the people, practices, and protocol of the media world. That involves understanding what the media wants (and what they don’t), knowing how to present information in a way that resonates with journalists and the public alike and being sensitive to timing and tone. You can count on us to get you the broadest, most penetrating and positive exposure for your advertising or public relations dollar.

The PR Boutique will sure your story is delivered in the right way, to the right people, at the right time, via the right media medium. No other PR agency, an advertising company, or top marketing firm is as intricately familiar with the Austin, Houston, and San Antonio media markets. We are results-oriented, shrewd, and wholly dedicated to accomplishing your goals.

  • Messaging
  • Media lists
  • Press releases
  • Media advisories
  • Media statements
  • Letters to the editor
  • Opinion-editorials
  • Magazine articles
  • Position papers
  • Newsletters
  • Event postings
  • Press kits
  • Media training
  • By-lined articles
  • Press conference

Event Marketing

There are parties (ho, hum)
And then there are PARTIES!

Here’s the Deal: Event Marketing and staging a corporate event is 50 percent art and 50 percent hard work. A well-planned, well-executed event takes imagination, smart planning, an outstanding network of creative support staff, and obsessive attention to detail. When it’s all done right, the results are dazzling!

Many advertising companies, top marketing firms, and marketing recruiters don’t know the first thing about event marketing. The PR Boutique specializes in it. The best part is. We’ve got the goods—knowledge of the best venues.  The most talented writers and graphic designers in Austin, San Antonio, and Houston to create your invitations, menus, or programs; and a network of gifted caterers, decorators, photographers, and other exceptionally skilled artisans to produce your event with just the flavor and panache you have in mind.

Do you want to entice key influencers to your event? We know what resonates with them. Do you hope to attract widespread or selective media coverage? We are aware who to invite and how to get them there. No other advertising company, top marketing firm, or marketing recruiter has a broader reach or closer ties with the media or key business and community leaders in Austin, San Antonio, and Houston.

From concept to execution, The PR Boutique will take the worry and work of producing a corporate event off your shoulders. We’ll put together a seamless event to serve as the perfect backdrop for thanking your customers, cultivating relationships, attracting new business, or whatever your goal. On the day of the event, we’ll be onsite to oversee every detail, so you can relax and concentrate on your guests. And when it’s over, we’ll coordinate follow-up communications and outreach to help ensure the good impression you’ve made lasts.

Why would you call on any other advertising company, top marketing firm, or marketing recruiter? Let The PR Boutique partner with you accomplish your event marketing goals.

  • Event Concept
  • Event Marketing
  • Event Planning and Production
  • Media Coverage
  • VIP Lists
  • Sponsorships
  • Invitation Design and Distribution
  • RSVP’s
  • Photography

Community Outreach

Plug in. Raise your profile. Reap the rewards.

Why does Community Outreach matter? People don’t do business with companies; they do business with people. And they like to do business with individuals who care about them and their community. Think about how good it feels to walk into a grocery store, dry cleaner, or car repair shop and be greeted warmly, maybe even by name. Not all businesses have the opportunity for that kind of one-on-one interaction. So how can you show customers you care?

The PR Boutique helps its clients get involved with their communities. Unlike most other PR agencies and social media marketing firms, we are small enough to have up-close, personal relationships with a broad base of community organizations throughout Austin, San Antonio, and Houston. We know the who, what, when, where, and how of plugging you into the organizations and causes your customers hold dear.

Community involvement is a sidebar on the resumes of many PR agencies and social media marketing firms, but it’s a mainstay of our business. We will tailor a multifaceted community outreach program appropriate to your interests, location, clientele, business, and employee strengths. We’ll also help get your employees on board, implement your strategy, and make sure your involvement gets the attention it deserves.

Our fingers are on the pulse of what’s happening in your community. If you do business in Austin, San Antonio, or Houston, we are intricately familiar with the local network of community organizations focusing on the arts, the environment, animal advocacy, mental health, children’s advocacy, and other areas of interest.

Think of The PR Boutique as your personal alternative to a larger PR agency or social media marketing firm. Give us a call, so we can talk about jumpstarting a community outreach program that’s a perfect fit for your business. Let us help you show your customers and potential customers you care.

  • Community involvement research
  • Event sponsorships
  • Community partnerships
  • Strategic sponsorships
  • Grassroots outreach
  • Volunteerism
  • Corporate giving
  • Fundraisers
  • Promotional partnerships
  • Speakers bureaus

Social Media Marketing

Harness the Power of Emerging Media Platforms

What is the real story with your social media marketing plan?

Friends listen to friends, and social media is the way people are talking. In the process, they’re strongly influencing each other’s choices. After all, you’re far more likely to try a new product or service if your friend recommended it. Over the past few years, platforms like Facebook, Twitter, and YouTube have evolved into powerful social media marketing tools. Nearly every business has a social media marketing strategy. If you don’t, you need a savvy social media PR agency.

With the right content and timing, virtually any person or organization can create a strong online social network that enriches their web presence. But implementing and maintaining an effective social media marketing program requires a valuable investment of time and resources. You can’t just throw any old thing up on the web; you have to have quality content that informs your audience’s thinking. You can’t be laid-back in your approach; you have to be consistent and often lightning-fast with your posts. Let us craft you a social media marketing proposal that accomplishes all that and more.

With The PR Boutique as your social media PR agency, you can create a strong online presence that ensures your voice is heard in the Austin, San Antonio, and Houston markets. We’ll develop a well-reasoned social media marketing proposal that also includes strategies to help you rise above the fray. Our plans also enable you to use social media as a strategic compass, helping you identify market trends and formulate smart ways to grow your business.

If those aren’t good enough reasons to let The PR Boutique develop a social media marketing proposal for you, here’s another incentive: You get more bang for your buck with social media marketing than with any other medium. As your social media PR agency, we will craft a powerful online strategy and develop quality content that will help you engage your audience. We know the Austin, San Antonio, and Houston markets, and we know social media.

  • Content development
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • YouTube
  • E-newsletters
  • Blog posts

Web Development

You’ve Got 2.47 Seconds.
Let’s Make It Count.

Web Development is critical to any website being found. As experienced marketing strategists, we treat your brand as if it were our own: unique, engaging and expressive. It should sing to your audience without losing the essence of your message. Our creative minds pour blood, sweat, and tears into your vision to make sure your brand is essential.

In the new age of e-commerce website design, it is imperative to visually communicate to customers and the public how unique your name is and what separates you from competitors. It should sing to your audience without losing the essence of your message along the way. By engaging local graphic design firms in Austin, San Antonio, and Houston and choosing graphic designers who have mastered coding and design through web design classes, we treat your brand as if it were our own: unique, appealing and expressive.

We treat websites like a creative puzzle. Our team pieces together content, typography, color and images to ensure your e-commerce site or content based website is sending the right message to the appropriate Austin, San Antonio, and Houston audiences.

Our designers have proven themselves by excelling in web design classes, obtaining degrees in graphic design and creatively executing top-notch websites for
world- class brands. When selecting a designer, it is important that through web design classes, your designer has mastered HTML, CSS, JavaScript and knows how to develop an e-commerce website and or content based site that is properly optimized. You can have the most graphically appealing site, but without properly optimizing the site, there is no point in having a website.

It is not just about the coding. It is about having a creative team that understands the brand, the client and the location they are serving such as Austin, San Antonio or Houston and how to use the e-commerce space for customers to navigate a website full of useful fonts, graphics, and content. Our creative minds work with a variety of graphic design firms to make sure your brand stands out.

  • Research
  • Creative Brief
  • Design
  • Execute
  • Report

Event Photography

Our Clients’ Names And Faces
Appear In Published Spaces.

Event Photography is crucial.  Have you ever wondered how your competitor’s photo appeared in your favorite Austin, San Antonio or Houston magazine? It’s not magic. It is planned and executed by PR professionals and photographers who know how to target client’s audiences and take photos that the media wants and needs for publication. At The PR Boutique, whether it be in our Austin, San Antonio or Houston office, we are strategic when it comes to our clients’ photography. We make sure product photography and event photography – everything from the lighting to the photography backdrop – is picture perfect.

Our clients’ names and faces appear in published spaces in Austin, San Antonio, and Houston as well as regionally and nationally because of our excellent journalist relationships. Product photography needs to be sleek, professional, and aesthetically pleasing. It is all about capturing the moment in a way that makes the target audience want to know more about the products and services offered.

We are thoughtful when it comes to the placement of our client’s photos and know how to make an impression with the media. Our firm has very close ties to the media in Austin, San Antonio, and Houston and knows how to appeal to their needs.

We capture professionally in photography studios, and we execute all product photography using incredible photography backdrops that utilize appropriate color, texture, and mood. From celebrity events and grand openings to fundraisers, we know the type of photographs journalists and bloggers want and how to obtain them using natural settings, photography backdrops, and photography studios. For all events we ensure that we spell your name correctly – this is paramount.

  • Secure photographer
  • Orchestrate photography studios and production
  • Create shot sheet
  • Capture names during event
  • Send identified photos to media