CLIENT

Basu Aesthetics & Plastic Surgery,is a state-of-the-art facility offering a wide range of procedures and products to enhance, remedy and beautify both women’s and men’s bodies in a relaxing, boutique spa-like atmosphere with the same level of cleanliness and safety as a hospital or surgery center. Performing a broad range of cosmetic surgeries and located in three convenient locations throughout Houston, Basu Aesthetics & Plastic Surgery is a top name among aesthetic practices in Texas. With over 11,000 cosmetic procedures under his belt, Dr. Bob Basu is nationally recognized as a leader in aesthetic surgery and patient safety. At Basu Aesthetics & Plastic Surgery, we understand that appearance can be a sensitive topic and strive to help each individual reach his or her full potential with the utmost care. For more information, please visit www.basuplasticsurgery.com or call 713.799.2278. Follow us on Facebook, Twitter and Instagram.

 

 

OBJECTIVES

  • Introduce Basu Aesthetics & Plastic Surgery and Dr. Basu to the Houston community and most specifically, to new audiences
  • Grow Basu Aesthetics & Plastic Surgery brand awareness and clientele
  • Develop strategic relationships with Houston influencers
  • CommunicateBasu Aesthetics & Plastic Surgery news and events to the public

 

STRATEGIES / TACTICS

  • Craft Basu Aesthetics & Plastic Surgerymessages
  • Create the Basu Aesthetics & Plastic Surgery press kit
  • Promote Basu Aesthetics & Plastic Surgery through personalized pitches to relevant media
  • Create buzz about Basu Aesthetics & Plastic Surgery through media placements
  • Create a tailored media list for Basu Aesthetics & Plastic Surgery
  • Pitch key media with appropriate announcements about Basu Aesthetics & Plastic Surgery and position Dr. Basu as an expert on industry trends:
  • Internal bra technique
  • Industry trends/National Plastic Surgery Day
  • Reality stars breaking the taboo on ThermiVa
  • Botox
  • Popular non-invasive procedures for the holidays
  • Invite media to attend and cover Basu Aesthetics & Plastic Surgery’s events
  • Send reports and updates to client

 

CHALLENGES

ThoughBasu Aesthetics & Plastic Surgery a unique facility, and Dr. Basu is a nationally-recognized surgeon,they face a lot of competition from other likeminded businessesand other plastic surgeons in the Houston area. Additionally, multiple local and national media outlets do not feature medical professionals unless it is a paid segment. The PR Boutique is constantly working with Basu on fresh ways to differentiate them from their competitors and position Dr. Basu as an expert in the industry.

 

SUCCESS METRICS

  • Basu Aesthetics & Plastic Surgery is consistently featured by media, resulting in strong local brand engagement and local and national media attention.
    • One specific example of a break-through idea for Basu Aesthetics & Plastic Surgery is when The PR Boutique pitched Basu Aesthetics & Plastic Surgery’s most popular non-invasive procedures during the holiday season. In order to create buzz around the services, The PR Boutique pitched Basu Aesthetics & Plastic Surgery to local and national media and secured a segment with Univision 45 Houston. The segment positioned Dr. Basu as an expert in the industry and Basu Aesthetics & Plastic Surgery as a top cosmetic procedure destination:
    • In order to position Dr. Basu as a leader in the Houston community, The PR Boutique consistently pitched Basu Aesthetics & Plastic Surgerylocal and national media outlets. This caught the attention of Emmy-award winning talk show, “The Doctors” and resulted in a partnership where Dr. Basu was able to help a woman from Houston and appear on two episodes:
    • In addition to multiple television segments, following is a highlight of the media placementsBasu Aesthetics & Plastic Surgery has secured:
      • Community Impact Cy-Fair, February 5, 2018
        • Cypress Crossing, Dunham Pointe and 10 other major Cy-Fair development updates to look for in 2018

https://communityimpact.com/guides/houston/cy-fair/news/development-construction/2018/02/05/cy-fair-development-updates-2018-cyf/

  • Blau Journal, January 23, 2018
    • Basu Aesthetics & Plastic Surgery Announces 2018 Opening of Brand New Cypress Location

https://www.blaujournal.com/basu-aesthetics-plastic-surgery-announces-2018-opening-brand-new-cypress-location/

  • com, December 20, 2017
    • Here Are the Beauty Products You Need to Replace After You’ve Been Sick

http://www.health.com/beauty/products-replace-illness-dermatologists

  • Bisnow Houston, December 7, 2017
    • Development Continues at The Boardwalk Towne Lake With 10K SF Plastic Surgery Center

https://www.bisnow.com/houston/news/mixed-use/development-continues-at-the-boardwalk-town-lake-with-10k-plastic-surgery-center-82433?be=dboyles%40naihouston.com&utm_source=Newsletter&utm_medium=email&utm_campaign=thu-07-dec-2017-000000-0500_houston-re

http://houstonhotelmagazine.com/shopping/4-ways-to-be-your-best-self-this-holiday-season/

http://mdmonthly.com/qa-botox-injections/