B&B Butchers & Restaurant

CLIENT

B&B Butchers & Restaurant, based in Houston, Texas, is a locally owned upscale steakhouse and traditional butcher shop specializing in high-quality meats and elevated customer service. Located at 1814 Washington Avenue in the historic Dittman Bakery building, the dual concept is dedicated to serving the finest Texas and Japanese Wagyu beef as well as in-house dry-aged USDA Prime beef – all hand cut in the butcher shop. B&B is now one of only nine U.S. restaurants certified by the Kobe Beef Association in Japan, offering 100% authentic, A5 certified Kobe beef from Tajima cattle.

 

GOALS & OBJECTIVES

  • Introduce the B&B Butchers & Restaurant concept to Houston
  • Grow B&B Butchers & Restaurant brand awareness 

  • Generate B&B Butchers & Restaurant buzz through media relations and event marketing/community involvement 

  • Drive traffic to B&B Butchers & Restaurant through the soft “Friends & Family” opening, grand opening and targeted events throughout 2015 

  • Introduce B&B Butchers & Restaurant proprietor, Benjamin Berg, and Executive Chef, Tommy Elbashary, to the media
  • Communicate B&B Butchers & Restaurant news and events to the public

 

CHALLENGES

When B&B Butchers & Restaurant opened on the east end of Washington Avenue, the area was just beginning to be developed. It was not a destination that Houstonians associated with dining, especially a high-end restaurant, and many did not realize the proximity of the restaurant to downtown Houston. The PR Boutique assisted in hosting several events with a wide variety of influencers, media, young professional groups, charities, etc. in order to create and build meaningful and long-lasting relationships and return clients.

 

SUCCESS METRICS

 

  • Leading up to the grand opening, The PR Boutique generated as much attention as possible by sending the detailed press kit to local media, pitching business and lifestyle stories to the Houston Business Journal, Houston Chronicle, CultureMap Houston, Houston Modern Luxury, PaperCity Magazine, My Table Magazine, among many other publications. The PR Boutique coordinated and oversaw the soft “Friends & Family” opening and grand opening of B&B Butchers & Restaurant, including media outreach and event marketing surrounding both events. The agency strategically selected Houston influencer and philanthropist, Becca Cason Thrash, to be honored at the grand opening party, where she hosted her list of local, elite guests to a VIP cocktail hour and seated dinner. Additionally, The PR Boutique distributed a post press release highlighting the exclusive event along with key photos to secure event coverage. After the grand opening, The PR Boutique continually coordinated food journalist and blogger tastings and local morning TV segments to generate more media coverage. As a result of The PR Boutique outreach, B&B received countless notable media placements. After months of hard work, B&B was officially on the map in Houston and positioned as one of the best new restaurants and steakhouses in the city.

 

  • Media: B&B received praise from Houston’s top media. Following are media placements received.

 

  • Houston Eater, Houston’s Most Anticipated Restaurant Openings of Spring/Summer 2015,

March 26, 2015

 

 

  • CultureMap Houston, Washington Ave gets an upscale steakhouse and butcher shop in

historic building with big patio, May 20, 2015

 

  • Houston Chronicle, B&B Butchers & Restaurant, retail butcher store and upscale

steakhouse, to open May 26 on Washington, May 20, 2015

  • Houston Business Journal, Upscale butchery and restaurant enters Washington Heights

area, May 20, 2015

  • CultureMap Houston, Houston’s most-anticipated summer restaurant openings: 17 new

must-try eateries, May 21, 2015 (included in the following articles)

 

  • CultureMap Houston, Sheriff & socialites: New Washington Avenue steakhouse rocks with

two killer preview parties, May 21, 2015

 

  • Houston Chronicle, B&B Butchers & Restaurant celebrates Best Buddies at soft opening,

May 21, 2015

 

  • PaperCity Magazine, Becca Cason Thrash, Best Buddies and Bovines at B&B Preview Party,

May 21, 2015

 

  • KTRK-ABC 13, B&B Butchers & Restaurant Memorial Day grilling segment, May 25, 2015

 

 

  • Houston Chronicle, B&B Butchers & Restaurant opens in historic Dittman Bakery building on

Washington, May 27, 2015

  • http://www.chron.com/entertainment/restaurants-bars/article/B-B-Butchers-Restaurant-opens-in-historic-6289560.php#photo-8054106
  • Your City Your Style, B&B Butchers & Restaurant opens its doors to Houston’s prime

people, May 27, 2015

 

 

 

  • KRIV-FOX 26, B&B Butchers & Restaurant segment, June 3, 2015 


 

  • PaperCity Magazine, First Look: B&B Butchers & Restaurant, June 6, 2015

 

 

 

 

  • Awards & Accolades: B&B and Benjamin Berg have received several awards and accolades since opening.

 

  • Voted Diner’s Choice by Open Table in 2015 and 2016

 

  • Voted Top 100 Steakhouses in America by Open Table in 2016

 

  • 2016 Good Brick Award by Preservation Houston for the rehabilitation of the former Dittman Bakery Building
    • View coverage of the awards dinner here.

 

  • Reader’s Choice Award for Best Appetizer by Houston Press in Best of Houston Awards

 

  • Benjamin Berg named “Honorable Mention” in the 2016 40 Under 40 Awards by Houston Business Journal

 

  • B&B Earns Rare Kobe Beef Certification – Now 1 of only 9 restaurants in the U.S. to Carry It