CLIENT

Meadowlake Pet Resort & Training Center is an exceptional facility dedicated to providing energetic care with a focus on the highest quality for Houston area pets and their families. Located at 13500 Furman Road bridging Houston and Pearland, the complex includes a broad menu of services including lodging, daycare, training and grooming. For more information, email [email protected], call 713-413-1633 or visit https://www.meadowlakepetresort.com.

 

 

OBJECTIVES

  • Introduce Meadowlake to the Houston community and most specifically, to new audiences
  • Grow Meadowlake brand awareness and clientele
  • Develop strategic relationships with Houston influencers
  • Communicate Meadowlake news and events to the public

STRATEGIES / TACTICS

  • Craft Meadowlake messages
  • Create the Meadowlake press kit
  • Promote Meadowlake through personalized pitches to relevant media
  • Create buzz about Meadowlake through media placements
  • Create a tailored media list for Meadowlake

 

Pitch key media with appropriate announcements about Meadowlake:

  • $700,000 expansion including splash pad and daycare facility
  • Pet friendly holiday ideas
  • National Puppy Day
  • Puppy Bowl
  • Star Wars Day – May 4th
  • Invite media to attend and cover Meadowlake’s events
  • Send reports and updates to client

 

CHALLENGES

Though Meadowlake Pet Resort & Training Center is a unique facility, this complex faces a lot of competition from other likeminded businesses in the Houston area. The PR Boutique is constantly working with Meadowlake on fresh ways to differentiate them from their competitors.

 

SUCCESS METRICS

Meadowlake is consistently featured by local television stations. Two specific examples of break-through ideas for Meadowlake that delivered both strong local brand engagement and media attention include:

In order to create buzz around the completion of Meadowlake’s $700,000 expansion, The PR Boutique pitched Meadowlake to KTRK-ABC 13’s “Cool Spaces” segment. The segment provided stunning visuals of the new daycare building and splash pad:

http://abc13.com/pets/pamper-your-pet-at-meadowlake-pet-resort/1616060/

In order to capture the excitement of Super Bowl LI hosted in Houston, The PR Boutique pitched Meadowlake’s Puppy Bowl to local television stations. This caught the attention of KHOU-CBS 11’s lifestyle show, “Great Day Houston” and KPRC-NBC 2’s lifestyle show, “Houston Life”:

http://www.khou.com/entertainment/television/programs/great-day-houston/six-month-old-puppies-put-their-paws-together-for-puppy-bowl-2017-/393859373
http://www.click2houston.com/houston-life/houston-life-presents-the-puppy-bowl
http://www.click2houston.com/houston-life/puppy-bowl-fun

In addition to multiple television segments, following is a highlight of the countless media placements Meadowlake has secured:

Houstonia Magazine, January 12, 2017
Every Super Bowl Party in Houston You Need to Know About
https://www.houstoniamag.com/articles/2017/1/12/super-bowl-parties-you-should-know-about

Houstonia Magazine, February 3, 2017

Houston Hosts a Puppy Bowl of Its Very Own
https://www.houstoniamag.com/slideshows/2017/2/3/all-dogs-go-to-puppy-super-bowl

PRIME Living, October 31, 2016
PRIME Living’s 2016 Recipe Guide
https://issuu.com/srgpublications/docs/recipeguide2016reduced

Houston Chronicle, August 23, 2016
Meadowlake Pet Resort makes a splash with new amenities
http://www.chron.com/business/bizfeed/article/Meadowlake-Pet-Resort-makes-a-splash-with-new-9178061.php

Houston Chronicle, July 27, 2016
Local pet resort to host retired detection dog as culmination of monthlong event

http://www.chron.com/neighborhood/bellaire/news/article/Local-pet-resort-to-host-retired-detection-dog-as-8458178.php