3 Trends Affecting PR Messaging in 2021

The COVID-19 pandemic has changed the way our world functions in almost every way imaginable. As we approach the one-year mark of social distancing, quarantining, working from home, and digital learning, we’re beginning to realize that many of the changes made to our daily lives may be here to stay. Let’s take a closer …

Media Training: Do You Need It? – Houston TX

 Whether you are a new business seeking to boost brand awareness and generate buzz or a company that needs to take a campaign to the next level, you may be facing the question, “is it time to hire a publicist?” A publicist can help boost a business in a multitude of areas such as …

Communications Plan – Why your business needs one (2020)

One of the things I love most about working in public relations is getting to host fabulous events on behalf of clients.

If there is one thing I’ve learned through party planning it’s that a PR girl needs a few key things to pull off a perfect party.

This list includes a great team, a detailed plan, …

The Importance of Reporting [New Research] – San Antonio TX

Most publicists will tell you that they hate math. Math, science, formulas: these things make them cringe. Rather, we are communicators, innovators, relationship-experts and artists. We are the right brain to your left.

But, there is a certain kind of science that allows us to shine – the science behind each successful media pitch. There …

Community Outreach 101 – ThePRBoutique.com Austin TX

We are excited about launching our new website! We’ll be working out the kinks over the next week. So let us know what you think!

 
Community Outreach 101 – ThePRBoutique.com Austin TX Related info
Description of Community Outreach 101
Community Outreach 101 – ThePRBoutique.com Austin TX. Our new website! We are excited about launching our new web …

Let’s Talk About SEO – ThePRBoutique.com Houston TX

If your brand has a social media presence, you understand the importance of staying on top of the latest trends. Earlier this month, Instagram launched Reels, a new way to create fun and engaging content from Instagram Stories. Similar to Tik Tok, users can create 15-second videos that will live in the new Reels. …

Social Media Marketing & PR Firms – Houston TX

PR comes in all shapes and sizes and should never be approached as “One Firm Fits All”. For example, a small business that’s just getting started does not require the same man-power a statewide franchise requires. As a business grows so does the need and priority for media relations. At the outset, social media …

Top PR Firm – ThePRBoutique.com Houston TX

If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a  top PR firm for your business.

Past Experience

If you work in a niche field, you may …

The PR Boutique Celebrates 15 Years with Client Roster Wins

Crisis Communication Described
An effective crisis communications plan is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. It can take a simple tweet or a national health crisis to in essence shut a business down and cause fear for its employees which can ultimately damage a …

Are PR Firms Worth The Money? – ThePRBoutique.com Houston TX

Giving back to the community can seem time consuming and cost inefficient for a business. But have you ever considered that it could bolster your company and create new connections.  Here are a couple of reasons why your business could stand to benefit from becoming BFF with a non-profit organization.

1)   Connections

By creating close …