PR messaging: adapting during COVID-19 pandemic (July 2020)

As a 21-year-old from the suburbs of New York City, it is safe to say that I am used to handling a fast-paced lifestyle involving multi-tasking on a daily basis. Ever since I was a little girl, I have been obsessed with television – everything about it. I would come home from school every …

Crisis Communications During COVID-19 – 2020 – Houston TX

A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the Houston and Texas media. It’s easy to copy and paste a previous pitch and tweak …