Like most things in today’s society, the PR landscape is rapidly evolving thanks to the advancement of technology. Traditional PR methods are no longer effective meaning businesses and PR firms need to find creative and high-tech ways to get the word out. Most clients’ gut reactions are that this change makes things complicated and …
What
What is social media engagement?
Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, LinkedIn and Pinterest. Engagement can also mean how much other accounts interact with yours. The …
If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a top PR firm for your business.
Past Experience
If you work in a niche field, you may …
Crisis Communication Described
An effective crisis communications plan is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. It can take a simple tweet or a national health crisis to in essence shut a business down and cause fear for its employees which can ultimately damage a …
Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …
Companies are having to reprioritize during the pandemic and focus on being accountable and transparent. As COVID-19 continues to spread, people are relying on businesses and public or political figures to share information across social media platforms. Businesses are adapting their PR messaging and business practices in order to remain sensitive to the ongoing …
