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Media Training: Do You Need It?

Media training is an important and highly effective step in developing the skills necessary to get your message across succinctly and with impact. Not only is becoming an effective spokesperson important for your brand, but it also helps leverage you as an industry expert. Once you become an established, trusted source with the media, …

How To: Plan a Successful Virtual Event

As COVID-19 continues to reshape our daily lives, business owners must consistently pursue creative and effective ways to reach their audiences. A great way to do so is to host one-of-a-kind virtual events to keep clients or potential customers engaged with your brand. Depending on your business’s industry, different events may be more effective …

Crisis Communications During COVID-19 – 2020

A crisis occurs. It’s unanticipated and unpredictable, and you must act fast and stay ahead of the narrative. PR firms have the skills to help with crisis communications, especially during times like these. During the COVID-19 pandemic, crafting the right message for your community isn’t top of mind, but it is vital. No one …

Community Outreach 101

Regardless of whether your business is just getting off the ground or has been around for years, it’s always important to be active and recognized within your community. Our team of experts at The PR Boutique can help you navigate the many community outreach opportunities available in your city and keep your name in …

Learning from PR Professionals Through Internships

How I found The PR Boutique
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt a little uneasy. I couldn’t see a clear path ahead as a PR Professional. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious. …

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

Effective Social Media Management [PR Pro’s Guide + Case Study]

How to Maximize Your Social Media Presence

By Emma Scofield – Intern at The PR Boutique HoustonR

STAY RELEVANT

Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to execute an effective social media plan. Therefore, a strong public relations agency such as The PR …

Social Media Marketing & PR Firms

The power that social media has over consumers should no longer come as a surprise. It’s the method a large percentage of the population communicates, digests the news, and shops. Therefore, it is more important than ever for businesses to have a clear and powerful brand on social media via a social media marketing …

Top PR Firm

If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a  top PR firm for your business.

Past Experience

If you work in a niche field, you may …

Why Hire a PR Firm to Plan an Event?

Working with a PR firm to plan an event can be
much more beneficial than it may seem on the surface. Not only are you working
with an experienced event planning team, but you also have access to the firm’s
media relations expertise to help create a newsworthy event.

Having a PR team present on the day …