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Crisis Communications During COVID-19 – 2020

A crisis occurs. It’s unanticipated and unpredictable, and you must act fast and stay ahead of the narrative. PR firms have the skills to help with crisis communications, especially during times like these. During the COVID-19 pandemic, crafting the right message for your community isn’t top of mind, but it is vital. No one …

Community Outreach 101

Regardless of whether your business is just getting off the ground or has been around for years, it’s always important to be active and recognized within your community. Our team of experts at The PR Boutique can help you navigate the many community outreach opportunities available in your city and keep your name in …

Instagram Likes: How Instagram Likes Affect Marketing (2020)

Instagram Likes: Will they be missed?
On November 14th, 2019, Instagram announced its plans to hide likes globally. Testing this new feature out in several countries, the reviews have been mixed. Adam Mosseri, CEO of Instagram, said this change aims to “creat a less pressurized environment where people feel comfortable expressing themselves.”

Influencers on the app …

Let’s Talk About SEO

Search Engine Optimization, or SEO, has been at the root of marketing efforts for many years. So what is SEO? How does it work? And how can you implement it into your business model?

SEO is an algorithmic system that uses keywords from searches to pull a number of relevant web results. For example, if …

PR Professional Advice: Getting into the industry

With the changing media landscape, the PR Industry is on the rise. If you enjoy relationship building and have a knack for storytelling, PR could be for you. Are you looking to break into the PR Industry but don’t know how? We’ve gathered some helpful tips and tactics to make you a PR professional.

 
Watch …

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

5 Ways to Reach your Public Relations’ Goals (Advice from The PR Boutique )

Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …

Effective Social Media Management [PR Pro’s Guide + Case Study]

How to Maximize Your Social Media Presence

By Emma Scofield – Intern at The PR Boutique HoustonR

STAY RELEVANT

Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to execute an effective social media plan. Therefore, a strong public relations agency such as The PR …

Best PR Firms – San Antonio

The City of San Antonio and its surrounding areas are experiencing rapid growth. As competition continues to move in and saturate the market, small businesses are forced to get creative in order to make their brand stand out. This is where a great PR team can help.

Working with a PR firm can help …

Social Media Marketing & PR Firms

The power that social media has over consumers should no longer come as a surprise. It’s the method a large percentage of the population communicates, digests the news, and shops. Therefore, it is more important than ever for businesses to have a clear and powerful brand on social media via a social media marketing …