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PR Professionals advice on breaking into the industry

PR Professional Advice: Getting into the industry

With the changing media landscape, the PR Industry is on the rise. If you enjoy relationship building and have a knack for storytelling, PR could be for you. Are you looking to break into the PR Industry but don’t know how? We’ve gathered some helpful tips and tactics to make you a PR professional.

 
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Social Media Metrics

Social media metrics (Impressions vs Reach, 2019)

Social media impressions and social media reach are two phrases that are often thrown around when it comes to social media metrics. Learning the difference between the two and knowing when to measure which will help set your content apart.
Social media metrics: The difference between reach and impressions
Reach means the number of people who …

5 Ways to Reach your Public Relations’ Goals (Advice from The PR Boutique )

Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …

Social media management

Effective Social Media Management [PR Pro’s Guide + Case Study]

How to Maximize Your Social Media Presence

By Emma Scofield – Intern at The PR Boutique HoustonR

STAY RELEVANT

Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to execute an effective social media plan. Therefore, a strong public relations agency such as The PR …

Best PR Firms – San Antonio

The City of San Antonio and its surrounding areas are experiencing rapid growth. As competition continues to move in and saturate the market, small businesses are forced to get creative in order to make their brand stand out. This is where a great PR team can help.

Working with a PR firm can help …

Social Media Marketing & PR Firms

The power that social media has over consumers should no longer come as a surprise. It’s the method a large percentage of the population communicates, digests the news, and shops. Therefore, it is more important than ever for businesses to have a clear and powerful brand on social media via a social media marketing …

Top PR Firm

If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a  top PR firm for your business.

Past Experience

If you work in a niche field, you may …

The PR Boutique Celebrates 15 Years with Client Roster Wins

The PR Boutique celebrated its 15th anniversary this month with a festive “Crystal Ball” party at B.B. Lemon in downtown Houston. The restaurant’s intimate terrace was filled with friends, family, current and past clients dating as far back as the firm’s inception in 2004. Surrounded by good company, guests enjoyed signature crystal martinis, light …

Why Hire a PR Firm to Plan an Event?

Working with a PR firm to plan an event can be
much more beneficial than it may seem on the surface. Not only are you working
with an experienced event planning team, but you also have access to the firm’s
media relations expertise to help create a newsworthy event.

Having a PR team present on the day …