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Are PR Firms Worth The Money?

Working with a PR firm is certainly a big
investment, and for some, it may be difficult to judge if the cost is worth the
reward. Before your business overlooks hiring a PR firm, make sure that you
understand all that they can do for you. Here are some things to keep in mind
when deciding if the …

When Should You Hire A PR Firm?

Hiring a PR firm for your business or brand can seem daunting. You’ve worked incredibly hard to craft your brand and it can be scary to pass the reins over to a PR team. Before taking the plunge and securing that monthly retainer, make sure that you and your business are ready. Below are …

Social Media Marketing: Building Your Voice through Engagement

What

What is social media engagement?

Engaging means putting the social in social media. It is liking and commenting on other accounts’ posts as well as retweeting and following new accounts on social mediaplatforms including but not limited to Instagram, Facebook, Twitter, LinkedIn and Pinterest. Engagement can also mean how much other accounts interact with yours. The …

What Makes a Top PR Firm

No matter what your industry our how large your business, choosing a PR firm is a big decision. There are several factors to consider and some key things to look out for when searching for a top PR firm in your area. Below are a few vital elements that a PR firm must have …

right PR Agency

Inspired and Directed: From A Public Relations Intern

Finding Inspiration and Direction: FROM A PUBLIC RELATIONS INTERN
At the beginning of my journey into the unfamiliar terrain of post-grad life, I felt uncertain because I wanted a career in public relations and writing. Like a traveler driving for miles without a rest stop in sight, I was beginning to feel tired and anxious …

Media placement

YOU BETTER WORK, PITCH-PR Professional Guide

A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the Houston and Texas media. It’s easy to copy and paste a previous pitch and tweak …