Giving Back Is The New Black

Giving back to the community can seem time consuming and cost inefficient for a business. But have you ever considered that it could bolster your company and create new connections.  Here are a couple of reasons why your business could stand to benefit from becoming BFF with a non-profit organization.

1)   Connections

By creating close ties with a non-profit that is near and dear to your heart, you have the opportunity to meet dozens of like-minded individuals. That means potential customers all in one place with a captive ear, ready to hear about your growing business.

2)   Feel Good

Everyone knows the importance of giving back to the community on a personal level, but in the business world, that “feel good” feeling can sometimes be lost in translation in the midst of number crunching and tax exemption forms. This newfound relationship with a community organization can help spread goodwill about your business. Potential customers are more likely to visit a business that gives back to the community knowing that you have a generous heart.

3)  The Obvious

Giving back can result in tax exemptions for your business, and that is always good thing for your bottom line. But there are other ways to partner with a non-profit that can include donating your facilities, volunteering your time and donating merchandise for silent auctions and charity events.

The next time your business decides that they want a surefire way to drum up new business contacts and improve goodwill towards their organization, think about partnering with a non-profit organization.

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