How Can PR Boutique Increase Client Exposure?
PR professionals encourage clients to give us creative freedom to come up with innovative marketing tools that will be most effective in this day and age. The Internet rules the world and the traffic among blogs and social media has never been stronger!
At The PR Boutique, we took the blogging idea and ran with it to create a blogger series with our client, River Oaks Shopping Center. We engaged two Houston blogging celebrities and well-known fashionistas, Emily Arnim and AshLee Frazier to be our first in a series of blogger partnerships. The two were given free reign to select their favorite retail, dining, entertainment and hangout destinations to blog about in an efforts to increase awareness for our client. They have been tweeting, Facebook posting, blogging and instagramming their favorite things at River Oaks Shopping Center. They visited Philippe Licausi at Urban Retreat for a blow dry and style and got the 411 on makeup and beauty tips. The posh pair visited Atrium, Casa de Novia, Macaron by Patisse, Steven Cash Diamonds by Design, Barnes & Noble, The River Oaks Theatre for a matinee, Bath Junkie to pick up body scrubs and bath salts, Paula Fridkin Design, J.McLaughlin and finally Local Pour for happy hour to try the tasty cilantro lime drop!
With the fabulous photos taken by Chris Brown Photography, we created the River Oaks Shopping Center Holiday Gift Guide. Highlighting the bloggers’ favorite things for content, the right wording and an interesting layout, we think the gift guide is a hit!
Follow us to discover new gift ideas each day from bloggers, Emily Arnim and AshLee Frazier. Visit their blogs to see their experience at River Oaks Shopping Center along with some behind the scenes photos.
Emily Arnim: http://cultivatemediallc.com/thecurrent/
Ashlee Frazier: http://myloveitlife.com